Kevin Willett agrees with the old quote “Consistency is the Key to Success”.
My friends, networking is not something you only do when you need new clients. You must be consistent about attending events. I have a few friends who network like crazy when their sales pipeline is dry, then stop networking so they can meet up with all the people they met at the events. And then they start the cycle all over again by networking like crazy to meet more people. I think it makes much more sense to attend one or two events a week to keep people in your sales pipeline, rather than trying to attend five events in one week and then not show up anywhere for another month. You never want to disappear and make people wonder where you are.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon