Monthly Archives: October 2018

Nobody Came to My Event

Kevin Willett says quality over quantity is always best

My friend has started hosting business networking events in our community. When I messaged him to see how the event went he said it was ok but he wished more people had attended. I have to admit that I smiled when he said that because I have hosted many events that I wish more people had attended. Most people do not understand how hard it is to host networking events. I always joke that people think it is like the movie Field of Dreams if you host it they will come and I wish it was that easy.

I think there are two keys to success with networking or seminar events. The first, is consistency. I find that people are too quick to give up when they do not reach their attendance goals. I hear this all the time if I cannot draw at least x number of people then it is not worth my time. I just want to scream when people say this to me. My response is always the same. If you get one client out of the event would you be happy? If so then why does it matter how many people are there? If you draw a ton of people and none of them become clients how has that helped you? If you host great networking events or seminars people will talk and word will spread and more people will want to attend.

The second key to success is gratitude. I can remember being disappointed when people registered for my events and they did not show up. One day I said to myself this is simple why don’t use focus on the people who attended the event rather than the people who didn’t and be thankful for them. It is amazing the positive impact this decision has had on my business. If you make people feel welcomed and included they will want to come back.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How To Grow Your Business

Kevin Willett discusses ways to position yourself as an expert in your field

Can you help me grow my business? People ask me this question all the time and in most cases I think I can help you. I always start by asking them if they attend business networking events. In many cases the answer is no. They tell me that attending networking events is outside their comfort zone. I then ask them if they are active on social media, are they utilizing Facebook Live and sharing videos on LinkedIn. The answer is usually ‘no, I am not doing that but I am active on social media, every day I do a post reminding people that I can help them and to call me if they need me’.

Bad news my friends, most people will not call you because you have not done anything to position yourself as an expert in your field. I do realize that sharing great content, whether that be videos or blog posts, is super time consuming, but it has really helped me grow my business.

Last night I was out at an event and I had a person stop me to say that they watch my videos every day and they have learned a lot from me. I have learned you never know who is watching your videos or reading your information. If you take the time to educate people they will call you if they need you.

If you are that person who is posting generic call me if you need me messages, then I encourage you to review your social media accounts. How many likes and comments are those posts getting (and your Mom liking it does not count)? I bet the answer is not many. The fact that nobody is responding to those posts should show you that they are not working. You need to find the time and maybe the courage to share good content to help you grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Know When To Walk Away

Kevin Willett knows that sometimes it is hard, be we need to let go in order to move forward

I have two events that are just not going the way I need them to and I know I need to walk away from doing them. However; I am struggling with this decision. Because I am stubborn and super competitive, I think I can simply work harder and things will work out. As I continue to grow my business and take on more responsibility, I have learned that I have to be super focused, which is something that I just don’t like to do. When I spend too much time focusing on these events that are not working, I find myself letting other things slip, which causes my stress level to rise. I have learned to accept that I need to let things go in order to grow as a business owner and as a person.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events