Why Did You Post That?

Kevin Willett says online outbursts are never a good thing and can hurt your business.

Social Media is a power tool. It is also a great source of information. I was talking with a friend about trying to help struggling job seekers find work. Some of them are struggling because of the posts they do on social media. Posts about controversial topics like drugs, politics etc. could be potentially harmful in their job search. Some people are blatant and feel that they have a right to post whatever they want and anybody who doesn’t like it can stop reading and go away. What if the person that doesn’t like it is a potential employer? Now they have lost a job opportunity.

This works for business owners as well. Just as employers are scanning social media to find out what they can about potential employees, customers/business referral partners may be scanning to find out what they can about you before doing business with you. You may have a pristine business page but post a hateful rant about one topic or another on your personal page. If your personal page is accessible, you may just have hurt your business. Going negative or being controversial does not help your business. Yes, you have a right to your opinion. I believe that 1000%! But others have a right to be offended and choose not to do business with you. My best advice, tone it down on social media. Speak calmly and professionally if you have something you must say. Rants and negativity only come back to hurt you in the end. Need to get something off your chest? Talk to a friend, spouse or associate, not to potential unknown clients via the internet.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How Early Is Too Early

Kevin Willett agrees that a little effort goes a long way

I had a breakfast meeting the other day at 6:30am. That is really early for most folks. Me, I get out of bed at 4:00am every day, so not a big deal. That is when my Friend wanted to meet to discuss business, so I accommodated. One of the challenges I see with business owners is that they are not willing to change up their schedules or be flexible. I host morning networking events that start at 8:00am. Some people won’t come because they think that is too early. 8:30 or 9:00am would be better for them. Seriously? When I counter with the nighttime events from 6:00pm to 8:00pm, that is too late. They like to be home at night and chill in front of the TV. Huh?

Dealing with some businesses lately the topic of conversation is about not reaching their goals. They are wondering why. Well, not putting in the correct effort is part of the problem. If you are not willing to get out of bed a little earlier or stay out one night a month a little later, that could be your issue. You have to put in the effort! If you are not reaching your goals, ask yourself why. You might have to give something up (sleep, reality tv) in order to make it. Think of the connections you can make, the business you can grow and stop wondering why. Start making it happen!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Do You Want Free Publicity?

Kevin Willett says that with free publicity, your profile goes up and so does your sales.

Everybody wants free publicity, right? I thought so, but it amazes me how many opportunities for recognition that business owners pass up. Social media is a great tool for this, yet many business owners aren’t paying attention to their accounts.

I like to document things. I try to “check in” when I visit different places or post a picture of something cool they are selling. I expect the business owner to “like” my post or add a comment to capitalize or just say thanks. Sadly, this doesn’t always happen. That is free publicity lost. That is a mistake. If you are a business with a social media presence, it is not enough to do a post every now and then. You need to be monitoring your accounts for the people who check in or write comments on your wall. It takes just a second to comment or say thanks. Think about not only the people that are following you, but the people that are following the person who checked in. Don’t miss the opportunity to connect with them.

I was at a restaurant the other day. I checked in, posted a picture of my meal and before I was done eating the owner commented on my post. All my followers were able to see that and now might want to check out that restaurant. It also gave the owner a chance to engage with the other people who commented on my post. And so, it grows. I’m not saying you have to stare at your social media pages all day long. Maybe there is an alert you can set up. Maybe you just check it once a day, twice a day or every hour. Whatever timeline works for you, just make sure you are monitoring it and not giving up an opportunity to grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Health Club Effect

Kevin Willet knows that old habits die hard and new habits are hard to form in life and in business

I absolutely love January! Not just because it’s my birthday month and I get lots of cake and presents 😊, but because my networking event attendance is off the charts! I call this the health club effect. Just like we resolve to join gyms, get healthier, live a better life; businesspeople resolve to get out there, grow their business, network more. Unfortunately, as with our health resolutions, our business resolutions often go by the wayside. In order for either the gym or networking to be beneficial for you, you have to keep going! Old habits die hard and new habits are hard to form. Stay focused, make realistic expectations, and put it in your calendar. Do whatever it takes to keep going. This is best for you and best for your business. I hope to see all my January friends in March and beyond!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events