Do Not Give Up

Kevin Willett reminds you that success takes work and does not come easy.

I have a friend who is new to his job in sales and he was getting discouraged because sales were not coming as quickly as he hoped. Last month all of his hard worked paid off and he was able to close on a number of deals. I am really proud of him for not giving up. He kept attending events and building relationships.

I see many people get frustrated and give up too soon because sales and entrepreneurship are really hard. If you are tempted to give up, please send me a message so that we can talk about your business to see if I can help you.

Please understand that I will be honest with you. Many times people tell me that they want to be the sales leader in their company. I always smile and say, well the best way to get there is to simply do what the current sales leaders are doing.

Of course most times they will tell me why they cannot make as many calls or book as many appointments as the current sales leaders do. I always smile and say it is not that you cannot do it, it is because you won’t do it, and there is a big difference between those two statements.

Now not everyone wants to be the top sales leader in their industry or company, and that is ok. If you are not hitting your goals you have to have an honest talk with yourself and ask why. Often times it comes down to simply not putting in the effort you need to. We all know what it takes to be successful, the trick is to do it day in and day out, and sometimes that is hard my friends.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

May I Have Your Business Card?

Kevin Willett says not to dismiss those you think can’t help you.

Lately I have seen many people attend networking events without their business cards. I have had a few people say to me that they don’t bring cards anymore because they want to control who they give their cards to. They don’t want to waste time talking to people they don’t want to network with. I really think this strategy is a mistake because you never know where you next referral is coming from. If you refuse to give your contact information to someone, then how can they contact you? Please understand that networking is about building relationships and getting people to know like and trust us. Communication is the key to building relationships. I believe it is important to remember that you are selling through someone and not to them. Just because I don’t have a need for your services doesn’t mean that I may not meet someone who does. When you dismiss people you are missing out on a chance to build a relationship with them and potentially a chance to grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Our Accountability Group

Kevin Willett wants you to stay accountable and reach your goals.

Last week I was speaking to one of my friends and he told me that one of the struggles he has, as a small business owner, is staying motivated and doing the daily marketing tasks that he knows he has to do to be successful.

I think most people can relate to this comment. Often I see my friends get discouraged because their marketing efforts are not producing the results that they want, so they give up. In other cases their efforts are working and they become busy, so they stop marketing themselves and then of course their business slows down.

The goal of the group is to simply serve as accountability partners for each other. Each week you will send us a list of what your goals are for the week. The following week you will report on your success in achieving your goals. Sometimes just knowing that you will be held accountable for your goals is enough to achieve them.

Are you interested in joining our free accountability group? If so send me an email to Kevin@newenglandb2bnetworking.com

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Do The Right Thing For The Right Reasons

Kevin Willett says that when you expect nothing in return for helping others, you may be surprised.

When someone takes the time to comment on my videos I try my best to send them a message thanking them and asking if there is anything I can do to help them.  Last week I thanked a woman from New York City and when I asked her how I could help, she said she needed help finding a job. Now it would have been super easy to say ‘I am sorry but I don’t know anyone in New York City’. Instead I said lets schedule a call to see what we can do. During the call she told me that she is starting a business to help people impacted by cancer. She told me her story about being a survivor. We spent the next thirty minutes brain storming about her idea. I was impressed with her passion for helping people and it made me want to help her.

One of the challenges we have as business owners is trying to manage our time. People will often ask me ‘why should I meet with people who do not need my services?’  The simple answer is because you are not trying to sell to them you are trying to connect with their network. I have a number of people who are not my clients who refer people to me all the time simply because I spent the time to meet with them and tried to help them.

Do the right thing for the right reason, while expecting nothing in return, and you might be surprised with the way things turn out.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Why It Is Important To Take Days Off

Kevin Willett says success is no fun if you’re too tired and lonely to enjoy it.

I had today off. I went on a day trip with my Wife and Mother-in-Law and had some fun. In the past, I never would have thought of taking days off, because like most people, I listened to the gurus. They tell us that we have to hustle and grind and work all the time to be successful. I have learned the hard way that there is a time to work hard, but you need to find balance in your life and make time for family and friends. We let relationships slip because we think there will be time later to have fun, once we are successful and reach our goals. But sadly that is not always true. There was a point in my life when I did work seven days a week because I thought I needed to. Unfortunately, or maybe fortunately, I ended up becoming burnt out and had to take a step back. Please don’t let this happen to you. Please do not listen to the gurus. Find balance in your life. It is no fun to be successful if you do not have people to share your success with.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

What Happens When You Are Late?

Kevin Willett says there is a lot on the line when you are late for an appointment.

The simple answer to this question is that people lose faith in you and may be reluctant to refer you to their friends and clients. Now please understand, I am not talking about the person who is late once. I am talking about the person who is late the majority of the time. The messages you are sending when you are late are; your time is more valuable than everyone else in the room and you have poor time management skills. Would you want to do business with someone like that?

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Who Do You Use?

Kevin Willett has many reasons for referring different people, whether he personally has used them or not.

My friend is a CPA and he told me that one of his networking challenges is when people ask ‘who do you use’? He feels that it can be challenging to refer someone if he himself isn’t personally using them. That is a great point. Here are a few reasons you might want to recommend someone, even though you personally may not be using them.

  1. Location – I have friends who prefer to use businesses located in their town to support their fellow business owners.
  2. Needs – Not everyone needs a CPA to do their taxes. If you are a high school student working a summer job scooping ice cream, you may be fine using a local tax preparer to do your return. This goes for other industries as well. There are different levels of expertise in a lot of fields.
  3. Price – Many people are price conscious, so that will often be a factor.
  4. Risk tolerance – I am friends with a few CPA’s who are super aggressive about deductions. If that bothers you then they may not be a match for you. Again, likewise in other professions as well, styles can vary.
  5. Personality – Personality plays a big role in who I do business with. I like people who give me straight answers in a timely fashion.

As you can see there are many reasons you may recommend someone besides who you personally use. I think it is important that you explain who you are recommending and why, so that people don’t feel like they are just getting a generic referral from your networking group.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

It Is All About Forgiveness

Kevin Willett says not to be quick to anger when someone stands you up for a meeting.

This week one of my friends forgot that he had agreed to come to a networking event with me. When he realized his mistake the next day, he sent me a note to apologize and did a LinkedIn video about the importance of keeping your promises to build your brand.

My friend made an honest mistake and I admire the fact that he was hard on himself for letting me down, but we all make mistakes. All we can do is apologize and move on.

I often see people post on social media that they are upset because someone did not show up for an appointment and left them waiting in a coffee shop. My advice is to always ask before you yell. Sometimes legitimate things happen. Recently, I was supposed to meet with someone and their mom had a heart attack that morning.  When someone doesn’t show up for a meeting, I email them and say that ‘I thought we were meeting today, I just want to make sure that you are ok.’ Could you have imagined if I yelled at the person whose mom was ill for not showing up?

My friend is correct. It is important for your brand to follow through on your promises, but please be quick to forgive those who make an honest mistake.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How To Be A Great Networker

Kevin Willett says that being a great networker is easy.

The simple answer to this question is to help others. When you are at a networking event, look for the person standing alone and go over and introduce yourself.  Offer to help that person by introducing them to other people at the event.

Sometimes after we have been networking for a while, we forget what it is like to be the new person at the event. For most of us it can be very overwhelming. I found that when I take the time to introduce people, both the new person and the people I am introducing them to, are grateful. This helps build my brand.

I found that my business grew when I started focusing on helping other people. I have complete strangers reach out to me because they had a friend tell them about how I helped them.

Another way to be a great networker is to offer to commute to events with people so they don’t have to go alone. This will give you a chance to chat with the person during the commute. Most people will be appreciative of you taking the time to help them.

Lastly, when you meet someone, think about whom you know that they would benefit from meeting and offer to introduce them to that person.  It’s as easy as a phone call or email introduction.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Summer Time Networking

Kevin Willett believes vacation time is needed, but not the whole summer!

I find that many people take the summer off from networking. I may be biased because I do run two networking groups, but I will do my best to convince you that it is a really bad idea. If you disappear for three or four months it is only natural that people may believe that you went out of business, especially if you are a new business owner. Also you have been working really hard to build relationships through networking and when you take months off from events it can feel like you are starting over again. I suggest that you find time to attend one or two events per month that you really like and find valuable to keep your name out there. If you find that you simply cannot attend events please make sure you are staying in touch with your connections through your newsletter or by emailing them.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events