Monthly Archives: January 2021

You Are Not My Client

Kevin Willett says sometimes the money is not worth the headache

As business owners we obviously want as many clients as possible. But what happens if a client is not right for your business? Well, you have to be honest with yourself and the client. This is a hard thing to do. It is unnatural to turn away business. Honesty is best for all involved.

Let me give you an example. I run a networking group. If you want to join the group and be successful, I suggest we do video interviews, you attend a networking event, I promote you on social media, we pass referrals to one another. If you want to join my group but don’t want to do any of the above, then I don’t think the group will work for you. If this is the case, I am honest and tell you that. I don’t want you to be a part of my business and end up frustrated when the results are not what you desired. I don’t want to end up frustrated because I can’t help you.

We have all done it, taken on clients that are not a fit. Know what your strengths are, know who a good match for you will be and both you and the client will be much happier. Taking on clients just for the money can hurt your business in the long run. You may get a reputation as not providing results and business will decline. Focus on the people who are a match and you and the client will be happier. Happier client equal more referrals which leads to business growth!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Please Stop Doing This

Kevin Willett says a broader focus can lead to bigger things

Business focus is an important aspect of being successful. Unfortunately, a lot of times I see people with a business focus that is too narrow. Everyday, I am online trying to connect to people. If someone watches/likes/shares a video of mine, I make sure to send a message and thank them. If I notice someone has viewed a profile or page of mine, I try to connect and see how I can help them. I am always inviting people to my networking events. You would not believe the number of times I get a response back saying they are not interested in networking or talking with other people unless they need their services. This focus on selling your services only is too narrow and not an easy path to growth. It’s all about business relationships in the end. We do not do business with people we do not know, like or trust. Building relationships can take time. Your focus needs to broaden and encompass that. The more relationships you take the time to build, the more referrals you will get and the bigger your business will grow. Aren’t referrals a lot easier than cold calling for sales?

So please stop keeping your focus on potential clients only. You are missing so many opportunities. Expand your focus and take the time to build relationships through networking and gaining referral partners. Make yourself a resource to others as well and your name will be the first to come up when someone is looking for your services.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events