Monthly Archives: November 2021

I Want To Grow My Business

We all want to grow our businesses. I have never talked to a business owner/entrepreneur who did not want their business to grow. What I have heard from some of these conversations about the ways they try to grow worries me. You have heard the expression “fake it til you make it”. This should not be a business growth strategy. Sometimes we have requests from clients who preface it by saying ‘you are so great at helping me with A&B, can you do C as well? Some of you may be so afraid of saying no, that the fake it temptation is strong. We don’t want our client s to find someone to do C because maybe that person will do A&B too and now you have lost the client. Unfortunately, that is a chance you may have to take. Lying to the client and saying you can handle something when you can’t is not the best approach to retention. It also adds a lot of stress to your life.

Another thing I see people doing when trying to grow is expanding services. When you try and add multiple services to your core business, especially services that are not related to your core, this can become confusing. If you do so much that I can’t remember everything you do, I may become overwhelmed and not sure whether to call you or not.

In the end, know what you know and admit when you don’t know something. Add value to you client by helping them find someone who does know about the extra service they are seeking. They are more likely to stick with you for A&B if you help them find someone for C and do not lie to them. Be a good resource for your clients. Remember honesty truly is the best policy.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Why No Is My Second Favorite Answer

Kevin Willett says sometime the kindest this you can do is acknowledge that you are not interested

Although as business owners we typically do not like to hear the words no, no thank you, not interested etc., sometimes those are the kindest words someone can say to us. We have all had this happen to us where we are trying to connect with someone, they say they are interested and then…nothing. You try to follow up and again they say yes, just been busy, will get back with you, give me a call next week, blah blah blah, and again…nothing. This is extremely frustrating and time consuming. When this happens it feels like you and your business are not being valued or respected. This is when you are happy to hear NO as the answer, so you can move on to more productive business growth activities.

If you have ever done this to another business, please know they did not value chasing you for your business. You also may have hurt your brand. Thinking you are sparing someone’s feelings by not saying no is having an opposite effect. Your reputation is now tarnished in their eyes and at some point down the road, if you do feel you would like to work with them or need their services, they will be hesitant to trust you.

Be honest. Just say no if you are not interested.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events