Kevin Willett says to keep pushing yourself out of your comfort zone and good things will happen.
I am really proud of my friend Bob. This past weekend he did his first video upload to LinkedIn. I have been encouraging Bob to do videos for a while now, but it is way out of his comfort zone. In my opinion, Bob is an excellent writer and does a great job offering career advice on his blog. However, many people will never take the time to read a blog post. That is why I am a big fan of combining blogging and videos to promote your business.
Whenever I suggest this to my friends I often hear ‘Kevin I am not you, I am not comfortable recording videos’ or ‘I don’t like the way I sound or look on video’. How do you think I got comfortable doing videos? I just kept doing them and each time it became a little easier.
I also always find it interesting when the lessons I am teaching in the classroom apply to my business friends. This semester I spoke about the importance of knowing what your customers want and not focusing on what you want to sell them. You need to remember just because you are a great writer that doesn’t mean your customers will take the time to read your blog post. You need to get out of your comfort zones and use videos to help promote your business. I can assure you that it does get easier.
Last week I uploaded a video to LinkedIn called Be Where You Are Supposed To Be. That video has been viewed over 3,000 times and I gained 10 new connections. Would they all have taken the time to read my blog post? Maybe, maybe not, stop missing out on chances to grow your business because you are uncomfortable recording videos.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon
Kevin is also the CEO of the Friends of Kevin Networking Group and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.