Kevin Willett, CEO of New England B2B Networking Group, talks about the importance of not skipping getting to know, like and trust.

Business networking is all about making connections and getting people to know, like, and trust you. My friends, there’s no fast forward button with business networking. You can’t skip the know, like, and trust part.
Lately, people have been sending me emails asking for 30 minutes of my time to show me a sales video, because they know once I see it, I’ll definitely want to be part of their “great opportunity.” If you’ve never met me, how do you know I’ll be interested? Moreover, because you don’t know me, how do you know we’ll like each other and be able to work together? See what happens when you skip the relationship building part of business networking? It just doesn’t work. At least one guy was honest with me and said “Look, you have a ton of contacts. If even 10 percent of them joined your team under this multi-level marketing venture, I’d be rich.”
Don’t fast forward and assume that we’ll know, like, and trust each other. Network with people, learn what they do and what they like, and convince them they can trust you and your product. Show them how the opportunity would benefit them. I strongly recommend that you get to know people before you attempt to sell to them

Watch my video on this tip on my YouTube Channel

Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon . Buy One Connection now
Kevin is also the CEO of the Friends of Kevin Networking Group and the New England B2B Networking Group  please connect with him on social media to hear about his upcoming business networking events