Do You Like Me?

Kevin Willett says that not everyone has to like you in order to grow in business and as a person.

I like to spend time each day answering business questions. One of the questions I see a lot is; when will I stop caring if people do not like me? Most of the answers given by other people were similar to ‘what people think of you is none of your business’ and ‘these opinions have nothing to do with you’.  I see those types of answers as a defense mechanism. If I don’t care what you think then it cannot hurt me if you do not like me.

My answer is a little different because, I honestly do care what you think about me. As a business owner, your opinion of me will impact my business because we do business with people that we like whenever we can.

I think it is important to acknowledge that not everyone will like you, just like you do not like everyone you meet. When I realize someone does not like me, I try to use it as a learning experience. In some cases I may have said or done something to upset them. If that is the case, I apologize and try to fix the situation. Sometimes this works and sometimes it does not. No matter how hard it may be, you have to accept their decision and move on if they decide they do not want to be your friend anymore. I had a friend in this situation and I made her realize that she valued the friendship more than the other person did.

I have also had to learn the difference between a personal friend and a business friend. For me everyone is a friend but this isn’t always the case with everyone you meet. I have had people stop interacting with me when they no longer needed to network. This is a little challenging for me to accept, but it is a part of learning and growing as a person. I have to accept that not everyone is meant to stay in my life and sometimes letting go of people allows you to connect with new people.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Now What?

Kevin Willett says that social media connections should not be collected for the sake of numbers, that will not help your business.

I was reviewing my LinkedIn profile and I noticed someone had viewed my account that fit my criteria for people I want to connect with. So I sent her a connection request, which she accepted, and told me that she was participating in a webinar on how to connect with people on LinkedIn. Her goal was to reach out to a mutual connection to ask for an introduction, but she did not have to do that now because I connected with her.

I am waiting to see what she will do next. Sadly, this happens a lot. People connect with each other on social media and then do not do anything with the person to build a relationship. You cannot collect connections like baseball cards. You need to engage with people and build relationships. It is very rare that someone who you randomly connected with will be comfortable enough with you to reach out if they need your services.

Her next step should be to reach out to me to see if we can meet up for a coffee. I understand this can be a time consuming process, but it is necessary step in the process of building relationships. As always we do business with people we know, like and trust. It is really hard to build that trust through random social media connections.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

I Think You Are Cool

Kevin Willett says that similar traits in personality make for great business partners

Last week I texted one of my friends to tell her that I wanted to introduce her to someone. When she asked why, I explained that they are focusing on the same types of clients and I think that both of them are cool.

People never seem to know how to respond when I tell them that they are cool or that they ‘get it’. Coolness plays a big role in what I do and people often miss this concept.

Let me give you an example, just because you are a realtor and I am a mortgage person does not mean we will automatically do business together. We have to have some type of connection for us to want to do business together. When possible we do business with people we like. I try to connect you with people I think you would like, might get along with, or could be friends with. If I think you are both cool, then that is a match! 🙂 So now you know my secret sauce for connecting people.

Is there someone I know that you want to meet? Send me a message and I will do my best to connect you with them.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

May I Have Your Business Card?

Kevin Willett says not to dismiss those you think can’t help you.

Lately I have seen many people attend networking events without their business cards. I have had a few people say to me that they don’t bring cards anymore because they want to control who they give their cards to. They don’t want to waste time talking to people they don’t want to network with. I really think this strategy is a mistake because you never know where you next referral is coming from. If you refuse to give your contact information to someone, then how can they contact you? Please understand that networking is about building relationships and getting people to know like and trust us. Communication is the key to building relationships. I believe it is important to remember that you are selling through someone and not to them. Just because I don’t have a need for your services doesn’t mean that I may not meet someone who does. When you dismiss people you are missing out on a chance to build a relationship with them and potentially a chance to grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Our Accountability Group

Kevin Willett wants you to stay accountable and reach your goals.

Last week I was speaking to one of my friends and he told me that one of the struggles he has, as a small business owner, is staying motivated and doing the daily marketing tasks that he knows he has to do to be successful.

I think most people can relate to this comment. Often I see my friends get discouraged because their marketing efforts are not producing the results that they want, so they give up. In other cases their efforts are working and they become busy, so they stop marketing themselves and then of course their business slows down.

The goal of the group is to simply serve as accountability partners for each other. Each week you will send us a list of what your goals are for the week. The following week you will report on your success in achieving your goals. Sometimes just knowing that you will be held accountable for your goals is enough to achieve them.

Are you interested in joining our free accountability group? If so send me an email to Kevin@newenglandb2bnetworking.com

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

What Happens When You Are Late?

Kevin Willett says there is a lot on the line when you are late for an appointment.

The simple answer to this question is that people lose faith in you and may be reluctant to refer you to their friends and clients. Now please understand, I am not talking about the person who is late once. I am talking about the person who is late the majority of the time. The messages you are sending when you are late are; your time is more valuable than everyone else in the room and you have poor time management skills. Would you want to do business with someone like that?

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Who Do You Use?

Kevin Willett has many reasons for referring different people, whether he personally has used them or not.

My friend is a CPA and he told me that one of his networking challenges is when people ask ‘who do you use’? He feels that it can be challenging to refer someone if he himself isn’t personally using them. That is a great point. Here are a few reasons you might want to recommend someone, even though you personally may not be using them.

  1. Location – I have friends who prefer to use businesses located in their town to support their fellow business owners.
  2. Needs – Not everyone needs a CPA to do their taxes. If you are a high school student working a summer job scooping ice cream, you may be fine using a local tax preparer to do your return. This goes for other industries as well. There are different levels of expertise in a lot of fields.
  3. Price – Many people are price conscious, so that will often be a factor.
  4. Risk tolerance – I am friends with a few CPA’s who are super aggressive about deductions. If that bothers you then they may not be a match for you. Again, likewise in other professions as well, styles can vary.
  5. Personality – Personality plays a big role in who I do business with. I like people who give me straight answers in a timely fashion.

As you can see there are many reasons you may recommend someone besides who you personally use. I think it is important that you explain who you are recommending and why, so that people don’t feel like they are just getting a generic referral from your networking group.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

It Is All About Forgiveness

Kevin Willett says not to be quick to anger when someone stands you up for a meeting.

This week one of my friends forgot that he had agreed to come to a networking event with me. When he realized his mistake the next day, he sent me a note to apologize and did a LinkedIn video about the importance of keeping your promises to build your brand.

My friend made an honest mistake and I admire the fact that he was hard on himself for letting me down, but we all make mistakes. All we can do is apologize and move on.

I often see people post on social media that they are upset because someone did not show up for an appointment and left them waiting in a coffee shop. My advice is to always ask before you yell. Sometimes legitimate things happen. Recently, I was supposed to meet with someone and their mom had a heart attack that morning.  When someone doesn’t show up for a meeting, I email them and say that ‘I thought we were meeting today, I just want to make sure that you are ok.’ Could you have imagined if I yelled at the person whose mom was ill for not showing up?

My friend is correct. It is important for your brand to follow through on your promises, but please be quick to forgive those who make an honest mistake.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Asking For Referrals (2)

Kevin Willett says not to be shy about asking for referrals, but to be respectful when you do.

Asking for referrals is something that I am horrible with. I rarely ever ask anyone to refer me. Often people will attend events and tell me how much they enjoyed the event and the format. Now, I know I should say thank you and ask them to tell their friends about me, but I usually just smile and say thank you for the kind words. I am just too cautious and I do not want to make people feel uncomfortable.

If you simply say ‘if you like the service I provided, can you please tell your friends?’ this is keeping things super casual and most people will tell you that of course they will spread the word.

I have offered to start a referral program with some people and I have received a referral from time to time. However, I have had people get upset with me if I offered them money for their referrals. They said they want to refer me because they like me and do not want my money. So please be careful with this idea. Paying for referrals can have its own set of problems.

Lastly, I am not a big fan of putting pressure on people and asking them to give you the names of five people you can call. With this technique, someone gets a call saying “your friend Kevin bought my product and he said you might want to buy it too?” No one wants this call. No one likes high pressure sales. So please do not put people in that awkward position by asking for lists of people.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.

How To Say No

Kevin Willett says that saying no, does not have to be unkind.

The simple answer is to say it nicely.

Let me give you two examples. A few years ago I sent an email to a person asking him to attend one of my networking events. He responded by saying he does not want to attend my stupid events and to never email him again. Wow, what a jerk! There was no need for his hostility.

Fast forward a few months, I received another response that said ‘wow thank you for asking me to attend, I really appreciate it, however I just do not have time right now. It is nice that you thought enough about me to invite me.’ Wow, now that is the nicest rejection I have ever seen.

Both of the answers are no, but the second person was smart enough to do it nicely to keep our relationship open. If the second person called and asked for a favor, I would do my best to help him.

In my business I have to reach out to people I do not know and invite them to attend networking events. That is the only way I can host twenty events a month. So please do not be offended when someone reaches out to you with an unsolicited offer. They are simply trying to make a living. Simply and nicely respond that you do not have a need for what they are offering.

You never know when the person you are responding to might turn into a future client simply because you showed them respect.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.