Kevin Willett talks about the quantity of your connections not being as important as what you can do for them.
Last week I had a person connect with me on social media. When I sent him a message thanking him for connecting with me and asking him if I could help him, his response was “No, thanks. I am just growing my network.” Ok, where do I start with how wrong this is? How does connecting with me and then choosing to not engage with me help either of us? It’s simple, it doesn’t help. I don’t know anything about him or what he does for a living, so I have no way of knowing how to help him. Obviously, he had no intention of getting to know me or what I do either.
It reminds of when I was a little kid I loved collecting sports cards. Each year I would try to collect every card from the set and my goal was to having the biggest collection in the neighborhood, which I did by the way. I didn’t care who was on the card, if it was part of the collection, I had to have it.
Sadly many people treat their business connections like trading cards. It simply doesn’t work that way. Connections are not part of a set that you need to collect. You need to take the time to build a relationship with them so they don’t become just a trading card in a shoe box under your bed.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon