Kevin Willett explains why you should never settle for less than 100% of your goals.

This morning I was reviewing the registration page for my event tonight and I saw that 28 people had registered. My registration goal for events is 30 people. I started to say to myself ‘well that’s close enough’ but I caught myself and said no it’s not. As a business owner it is a horrible idea to settle for less than your goal, even if it is just a small amount. Once you do, it’s easy to keep settling for less and soon it will have a negative impact on your business.

If I was being honest with myself, I would have realized that I was being lazy and I didn’t want to put in the work to find two more people to attend. There is never an excuse for being lazy and not working hard enough to reach your goals. So please don’t settle for less because that is exactly what you will get.

Watch my YouTube Channel for more on this Business Networking Tip

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.