Kevin Willett says that when you have an opportunity, you should take it.
I have been using a networking app that is very similar to a dating app to grow my network. Every day the app shows me 20 people that I can network with. If we both say we want to meet, then the app sends us a message telling us that we are a match. I will then reach out to the person saying I would love to chat with them by phone to learn how I can help them. Sadly, many people never respond and simply let the opportunity to connect pass by, which defeats the purpose of using the app.
I also see this happen at networking events. You meet a great potential client or referral partner and you both agree to meet but then you wait for the other person to reach out. Or when they do reach out, you don’t take the time to respond, which of course ends the potential business opportunity. Please make sure that you follow through because failure to do so will hurt your brand.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon
Kevin is also the CEO of the Friends of Kevin Networking Group and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.