Kevin Willett discusses ways to position yourself as an expert in your field
Can you help me grow my business? People ask me this question all the time and in most cases I think I can help you. I always start by asking them if they attend business networking events. In many cases the answer is no. They tell me that attending networking events is outside their comfort zone. I then ask them if they are active on social media, are they utilizing Facebook Live and sharing videos on LinkedIn. The answer is usually ‘no, I am not doing that but I am active on social media, every day I do a post reminding people that I can help them and to call me if they need me’.
Bad news my friends, most people will not call you because you have not done anything to position yourself as an expert in your field. I do realize that sharing great content, whether that be videos or blog posts, is super time consuming, but it has really helped me grow my business.
Last night I was out at an event and I had a person stop me to say that they watch my videos every day and they have learned a lot from me. I have learned you never know who is watching your videos or reading your information. If you take the time to educate people they will call you if they need you.
If you are that person who is posting generic call me if you need me messages, then I encourage you to review your social media accounts. How many likes and comments are those posts getting (and your Mom liking it does not count)? I bet the answer is not many. The fact that nobody is responding to those posts should show you that they are not working. You need to find the time and maybe the courage to share good content to help you grow your business.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon
Kevin is also the CEO of the Friends of Kevin Networking Group and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events