How Much Is Too Much

Kevin Willett says helpful/educational posts are better than a sales pitch.

I had coffee with a friend last week and she asked me my opinion about promoting her business on her personal Facebook page. She was concerned about upsetting her family and friends by posting too often about her business.

I have a few thoughts on this subject. First, please understand that your friends and family do not see every one of your posts unless they go on your wall and read them. Secondly, I think it is always about adding value and educating people. My friend sells skin care products. If she does a FB post saying ‘hey if you suffer from dry skin in the cold weather, you should consider using these types of products’, to me she is sharing knowledge that can help me and I do not see anything wrong with that.

I am not a fan of people sharing posts saying that their upline has challenged them to find 4 people to host parties this month. I am also not a fan of posting the same message on your wall every day that basically says buy my stuff or use my services. These posts are not helpful to the reader.

I just believe it is more effective to educate people about your goods or services before you try to sell to them.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Now What?

Kevin Willett says that social media connections should not be collected for the sake of numbers, that will not help your business.

I was reviewing my LinkedIn profile and I noticed someone had viewed my account that fit my criteria for people I want to connect with. So I sent her a connection request, which she accepted, and told me that she was participating in a webinar on how to connect with people on LinkedIn. Her goal was to reach out to a mutual connection to ask for an introduction, but she did not have to do that now because I connected with her.

I am waiting to see what she will do next. Sadly, this happens a lot. People connect with each other on social media and then do not do anything with the person to build a relationship. You cannot collect connections like baseball cards. You need to engage with people and build relationships. It is very rare that someone who you randomly connected with will be comfortable enough with you to reach out if they need your services.

Her next step should be to reach out to me to see if we can meet up for a coffee. I understand this can be a time consuming process, but it is necessary step in the process of building relationships. As always we do business with people we know, like and trust. It is really hard to build that trust through random social media connections.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How To Grow Your Business

Kevin Willett discusses ways to position yourself as an expert in your field

Can you help me grow my business? People ask me this question all the time and in most cases I think I can help you. I always start by asking them if they attend business networking events. In many cases the answer is no. They tell me that attending networking events is outside their comfort zone. I then ask them if they are active on social media, are they utilizing Facebook Live and sharing videos on LinkedIn. The answer is usually ‘no, I am not doing that but I am active on social media, every day I do a post reminding people that I can help them and to call me if they need me’.

Bad news my friends, most people will not call you because you have not done anything to position yourself as an expert in your field. I do realize that sharing great content, whether that be videos or blog posts, is super time consuming, but it has really helped me grow my business.

Last night I was out at an event and I had a person stop me to say that they watch my videos every day and they have learned a lot from me. I have learned you never know who is watching your videos or reading your information. If you take the time to educate people they will call you if they need you.

If you are that person who is posting generic call me if you need me messages, then I encourage you to review your social media accounts. How many likes and comments are those posts getting (and your Mom liking it does not count)? I bet the answer is not many. The fact that nobody is responding to those posts should show you that they are not working. You need to find the time and maybe the courage to share good content to help you grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How to Improve the Results of Your Networking Activities

Kevin Willett says that doing your homework before and event, can really make you stand out.

It amazes me how few people take the time to research event attendees before going to a networking event.  This one simple tip can greatly improve your results.

A few weeks ago I went to a networking event at a school and each one of the employees had taken the time to research me. They asked me about my networking groups, my book, my radio and TV show. It was very impressive and made me feel special.

I have a friend who calls me before every networking event he attends and we discuss each attendee and the possibility of them doing business together. When he arrives at the event, I introduce him to the people that we decided on who may be a good fit for him. He takes the time to review their social media accounts and website before he attends so that he can comment on their business and experience. Because so few people do this, you will really stand out at the event.

Wouldn’t you prefer someone walk up to you at an event and address you by your name and comment on your business and achievements? I think we all would, so take the time to be that person.

Watch my YouTube Channel for more on this Business Networking Tip

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.

Why You Should Be Active on LinkedIn

Kevin Willett says LinkedIn connections can create great opportunities.

I’m constantly amazed by how many networkers aren’t active on LinkedIn. I see people spending a lot of money to join various networking groups, but never taking the time to connect with their fellow group members on LinkedIn. For me, LinkedIn is essential to my success. Whenever I’m considering hosting an event in a new area, I use LinkedIn to reach out to people in the networking groups in that area, to see if they’d like to attend. I’m stunned at how many of these people aren’t on LinkedIn, or if they are, they haven’t bothered to connect with the other group members.

My friends, if you fail to do this, you’re missing out on an incredible opportunity. By connecting with the people you know, you have a chance to see their connections and to link up with these new people as well. Now, I’m not saying just log on and connect with everyone your friends are connected to. If you see someone on LinkedIn who may be able to help you grow your business or vice versa, ask your common friend for an introduction through messaging. It’s quick and simple. So this week, take the time to work on your LinkedIn profile and connect with your friends and business associates to help you expand your network. Also please make time each week to monitor your LinkedIn account. This week I received a confirmation that someone had accepted my invitation to connect and I couldn’t remember who the person was because I had sent the invite over 3 months ago. I have many friends say “I am on LinkedIn but I never check it” please don’t make this mistake you may be missing out on great opportunities.

Watch my YouTube Channel for more on this Business Networking Tip

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.

Be Careful Using Automation on Social Media

Kevin Willett explains why a personal note is better than automatic replies on social media.

Yesterday I had a person connect with me on Twitter. I often get requests for the service he offers, so I sent him a tweet asking if he does business in Northern MA and Southern NH. I did not receive a response.  A few hours later, I received an automated tweet saying how great it was to connect with me and to please keep him in mind if I knew of anyone who needed his services. Now I have already done a video on why sending a message like that is a bad idea. The video is called Why I Won’t Hit You Up If I Need You. You can view it here https://youtu.be/pYzHO9ux_ss

When I saw the message I laughed and said to myself, I tried to help you and you ignored me. Sadly this happens a lot when this type of an automated response is received.  Just to be clear, automated messages such as ‘out of the office’ or thank you for contacting me, I’ll get back to you ASAP’ are ok. These imply an action to come or a courtesy of letting you know why the person is not responding right away. The message I received made me think the person did not care who I was, but ‘hey send me some business if you can’. Think about how many people connect with you on social media on an average day. I bet it’s not a lot. Are you telling me that you couldn’t find 10 minutes to send them a personal note thanking them for connecting with you? So remember please be careful when using automation and always take the time to check your messages.

Watch my YouTube Channel for more on this Business Networking Tip

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.