What If Nobody Is Watching?

Kevin Willett says no matter the viewers, we all build our businesses one client at a time.

I always talk about one of the best ways to market yourself is by using short videos. I love FB live. I love using Zoom to interview clients in my short 3 Questions With promotions. Videos are great! But what if nobody is watching? I try and do a FB live business networking tip video every morning. One day this week I had over seven hundred viewers. The next day I had fifty. But you know what, that’s OK. That day I got a client out of it!

Using videos allows prospective clients to connect with you. They can see your personality and learn more about your business before making that initial phone call or connection. It’s easy to get discouraged when doing videos. We all want to be a viral superstar. Maybe that will happen and maybe it won’t. You may be tempted to give up, but remember you are building your brand and that is important. Some videos will be more popular than others. The number of viewers is not as important as who is viewing and just maybe you will get a new client out of it. Isn’t that the main goal?

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Now is the Time to Grow Your Network

Kevin Willett agrees with the Scout motto: Be Prepared

I have been impressed lately with the amount of people connecting with me on social media. More impressive is the fact that a lot of my new connections are coming from younger people and recent college grads. Why am I impressed by this? These people are seeing the need and taking the opportunity to expand their networks during these crazy economical times. By growing their networks now, they will be ready for the end of the pandemic and the uptick in the economy. Current business owners can learn from these actions. Maybe business is slow for you right now. Take the opportunity to reach out and connect with future business partners, clients, referral partners etc. If you have the time, put it to good use. Be ready to grow.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How Can You Help?

Kevin Willett agrees that sharing is caring!

Those of my Friends out there who have children have heard the phrase ‘sharing is caring’. This is a big theme in children’s videos and programming. Well this phrase also works in networking!

I did a video the other day with my Friend Dave. We had a great interview; the video is uploaded on my YouTube channel and I shared it across social media as I always do. For most people tagging them in these shares is enough. What Dave did, was share the video with all HIS connections, he put the link in his newsletter and he gave me a shoutout in the process telling people if they didn’t know me, they should definitely connect.  By doing this, Dave helped not only himself, but me as well.

Using social media is free. So why aren’t we all giving shout outs to our Friends, supporting them and their businesses? Someone may see your post and not need a service now, but it will be out there in case they need it in the future. I hugely appreciate it when people share my posts. That is networking at its best!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Why Did You Post That?

Kevin Willett says online outbursts are never a good thing and can hurt your business.

Social Media is a power tool. It is also a great source of information. I was talking with a friend about trying to help struggling job seekers find work. Some of them are struggling because of the posts they do on social media. Posts about controversial topics like drugs, politics etc. could be potentially harmful in their job search. Some people are blatant and feel that they have a right to post whatever they want and anybody who doesn’t like it can stop reading and go away. What if the person that doesn’t like it is a potential employer? Now they have lost a job opportunity.

This works for business owners as well. Just as employers are scanning social media to find out what they can about potential employees, customers/business referral partners may be scanning to find out what they can about you before doing business with you. You may have a pristine business page but post a hateful rant about one topic or another on your personal page. If your personal page is accessible, you may just have hurt your business. Going negative or being controversial does not help your business. Yes, you have a right to your opinion. I believe that 1000%! But others have a right to be offended and choose not to do business with you. My best advice, tone it down on social media. Speak calmly and professionally if you have something you must say. Rants and negativity only come back to hurt you in the end. Need to get something off your chest? Talk to a friend, spouse or associate, not to potential unknown clients via the internet.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

FB Live! The Fear is Real

Kevin Willett says Yes, the fear is real, but it is not forever!

I was talking to a Friend about FB Live videos and wondering why she didn’t do them. She said she felt like people would be watching and judging her. I told her maybe she is just judging herself. Who are the first people to see your videos on FB Live? Your Friends, that’s who. Those people already love and support you, so no judgment there.

The real issue is fear. You have to get over it and do it! The first wave of viewers are your Friends. You should be relaxed with them. The second wave are the people your Friends share the video with. You are off the hook there too because now you are no longer live so no reason for fear. Then guess what, suddenly you are making new connections because you had the courage to share your knowledge on social media. New Connections lead to new business.

Don’t get me wrong, my first several videos, I was scared to death. The more you share; the more people can see you as an expert in your field and the easier it is to do the next video.  Yes, the fear is real, but it is not forever!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

It’s OK to Have Fun

Kevin Willett says everybody should have a little fun at work

I always talk about the importance of being careful about what you post on social media. Try and stay away from politics, angry rants etc. But sometimes, it’s OK to have a little fun in your posts. The other day I posted a picture of a near empty tin of cookies asking if anyone wanted to refill the tin for me. This post got mixed reactions from people who know, and don’t know about my love of cookies, from ‘dude are you seriously asking people to make you cookies?’ to ‘that post is hilarious!’ The best and most surprising responses were from people I haven’t heard from in a while. Connections responding with a chuckle saying ‘I haven’t talked to you lately, and I happen to be making cookies for the holiday, let’s meet up!’  This was a joking silly post, but it gave me a chance to re-connect with people.  Sometimes when we let a little humor into our professional persona, people can relate to us better. Again, we don’t want to post anything that may harm our brand but being relatable can only help. So, have a little fun occasionally, you may be surprised with the results.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Let’s Talk About Your Profile Picture

Kevin Willett says a picture is worth a thousand words and one of the most important of those words is likability

Last week I was viewing some social media profiles and I came across perhaps the angriest looking profile picture I have ever seen. Now this person would be perfect for my networking events, but I was hesitant to reach out to him because of his picture.

Now you might think that is silly, but as we all know, we tend to do business with people we know, like and trust. What does your profile picture say about you? Do you look likable? I know some people like to use a serious picture so that they come across as a professional, and I can respect that, but there is a fine line between serious and angry. Please be sure that you don’t cross that line because it may be costing you business. Your profile picture is sometimes the first thing that people see. Make sure your picture is updated, complimentary and comes across as you being a likable person.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

What Should I Talk About?

Kevin Willett says not to be intimidated by social media, post to make connections

One of the common reasons my friends do not post on social media is because they do not know what they should talk about.

For me I talk about three topics: How bad I eat, networking advice and my family. What I have found is that each one of these topics allows me to connect with a different group of my followers. When I talk about eating cookies and pizza, people will suggest new places to try or ask me if I want to meet up for pizza. When I talk about my family, my friends comment on how many nieces and nephews I have and how they are always my favorite on their birthdays. When I share networking tips, I am growing my influence with my business friends. As you can see each topic has some overlap but also helps me connect with a different segment of my followers.

I try to use my social media accounts to show my personality and to come across as a real person.

I personally try to stay away from anything that can be controversial. I just do not feel a need to upset potential clients. I am always reminding my friends that yes; they do have a right to their opinions and people have a right to be offended by your opinions and not do business with you. I think each person must make that decision for themselves.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Stop Being Lazy

Kevin Willett says there is no way you can’t find five minutes a day to grow your business

Lately I have been lazy about doing Facebook Live and uploading videos to LinkedIn. I tried to tell myself that it was ok because I have been busy with some new projects. Of course, it’s not ok, because it only takes 5 minutes to do a Facebook Live video. I don’t have five minutes? I was talking to a friend last week and she told me that she wishes she could upload videos every day, but she works a full-time job. When I suggested that she record the videos during her lunch break, she said the she couldn’t because she spends that time watching videos on her phone to catch up on her shows. After she thought about that statement, she laughed and said, “Ok Kevin you made your point”. I hope you think about this next time you try to lie to yourself and say that you are too busy to grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How Much Is Too Much

Kevin Willett says helpful/educational posts are better than a sales pitch.

I had coffee with a friend last week and she asked me my opinion about promoting her business on her personal Facebook page. She was concerned about upsetting her family and friends by posting too often about her business.

I have a few thoughts on this subject. First, please understand that your friends and family do not see every one of your posts unless they go on your wall and read them. Secondly, I think it is always about adding value and educating people. My friend sells skin care products. If she does a FB post saying ‘hey if you suffer from dry skin in the cold weather, you should consider using these types of products’, to me she is sharing knowledge that can help me and I do not see anything wrong with that.

I am not a fan of people sharing posts saying that their upline has challenged them to find 4 people to host parties this month. I am also not a fan of posting the same message on your wall every day that basically says buy my stuff or use my services. These posts are not helpful to the reader.

I just believe it is more effective to educate people about your goods or services before you try to sell to them.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events