Thank God You Are Not Me

Kevin Willett says what works for one, may not work for all.

I really love doing videos for my business. I have been able to grow my business through posting business networking tips via videos on YouTube and Facebook Live. I am always encouraging people I meet to do videos, but I have realized this may not be great advice.

I was having coffee with a friend and I was pushing her to do videos to promote herself. She smiled and said the thought of doing videos made her physically sick. Its ok if you feel that way and think that videos are absolutely not for you. There are lots of ways to grow your business. You simply must find the ones that work for you.

Let me give you an example, I was listening to a podcast and the person was talking about how she grew her business by walking around the grocery store, with her babies in the carriage, striking up conversations with people. That approached worked for her. I am thinking if I tried that I might end up meeting store security. What works for some does not work for all.

The key is to be authentic and do what works for you. I see a lot of people listening to podcasts and trying to copy the style of the host of the show. Please don’t try to copy other people. Find your own voice and style. You might me amazed by the results you see.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How To Grow Your Business

Kevin Willett discusses ways to position yourself as an expert in your field

Can you help me grow my business? People ask me this question all the time and in most cases I think I can help you. I always start by asking them if they attend business networking events. In many cases the answer is no. They tell me that attending networking events is outside their comfort zone. I then ask them if they are active on social media, are they utilizing Facebook Live and sharing videos on LinkedIn. The answer is usually ‘no, I am not doing that but I am active on social media, every day I do a post reminding people that I can help them and to call me if they need me’.

Bad news my friends, most people will not call you because you have not done anything to position yourself as an expert in your field. I do realize that sharing great content, whether that be videos or blog posts, is super time consuming, but it has really helped me grow my business.

Last night I was out at an event and I had a person stop me to say that they watch my videos every day and they have learned a lot from me. I have learned you never know who is watching your videos or reading your information. If you take the time to educate people they will call you if they need you.

If you are that person who is posting generic call me if you need me messages, then I encourage you to review your social media accounts. How many likes and comments are those posts getting (and your Mom liking it does not count)? I bet the answer is not many. The fact that nobody is responding to those posts should show you that they are not working. You need to find the time and maybe the courage to share good content to help you grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Don’t Dismiss What You Don’t Use

Kevin Willett explains how you may be missing business opportunities.

A few weeks ago one of the guests on my cable TV show jokingly said that this is a great way to get her group’s name out to the four people watching. When she said it I cringed and she realized that she just insulted me and my show. Now insulting someone who is taking time out of their day to interview you is never a great idea, regardless of how many people are watching or listening, but I know she didn’t mean to insult me so I just laughed and said you may be surprised at who is watching.

I see this happen all the time. People are real quick to dismiss local cable TV, local radio, and hyper local focused town newspapers. Just because they don’t watch, listen or read them, they assume nobody else does. My friends, first I think you are wrong but more importantly; you are taking the wrong approach. The question you should be asking yourself is do my clients use any of these? In most cases the answer is yes, so you should have a presence in these places, if not you are missing out on an opportunity to grow your business.

Watch my YouTube Channel for more on this Business Networking Tip

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.