You Are Not My Client

Kevin Willett says sometimes the money is not worth the headache

As business owners we obviously want as many clients as possible. But what happens if a client is not right for your business? Well, you have to be honest with yourself and the client. This is a hard thing to do. It is unnatural to turn away business. Honesty is best for all involved.

Let me give you an example. I run a networking group. If you want to join the group and be successful, I suggest we do video interviews, you attend a networking event, I promote you on social media, we pass referrals to one another. If you want to join my group but don’t want to do any of the above, then I don’t think the group will work for you. If this is the case, I am honest and tell you that. I don’t want you to be a part of my business and end up frustrated when the results are not what you desired. I don’t want to end up frustrated because I can’t help you.

We have all done it, taken on clients that are not a fit. Know what your strengths are, know who a good match for you will be and both you and the client will be much happier. Taking on clients just for the money can hurt your business in the long run. You may get a reputation as not providing results and business will decline. Focus on the people who are a match and you and the client will be happier. Happier client equal more referrals which leads to business growth!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Be A Connector

Kevin Willetts ays being a connector makes you and others happy

I get a great feeling when people reach out to me and ask me for help, they need a referral, who should they use. It’s a great way to help your clients and a great feeling to help solve someone’s issue. We can all be connectors. Have you ever been scrolling through FaceBook and seen someone looking for a suggestion? Do you know someone who could help? Did you take the time to message that person with a suggestion? Most people don’t, they just scroll right by. It only takes a moment to send a private message to that person with some contact info for someone who can help them out. Then just message the business you are referring, to give them a heads up that you have shared their info. Maybe include a brief description of what the person was looking for and now you have made two people happy just by being a connector. You have also made an impression on both parties that may help your business down the road.

Ok, so your saying to yourself that networking is my job, of course I am going to send my clients referrals whenever I can. That is a correct statement. But I also help out people who are not my clients on occasion. There are businesses that are not a client, but I know are good at what they do. I like helping people and it is not always about being paid to do it. Be a connector for the right reasons and not only will you make the people you are connecting happy, but you will be happy as well.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How To Get More Referrals

Kevin Willett says now is a great time for thinking outside the box

These days referrals seem like they may be hard to come by. We are not going to networking events or coffee meetings like we used to. If we are not out meeting new people, how can we pass referrals to our connections? The answer let’s use the power that we do have and think outside the box. If you are not doing in person meetings, have you tried an online event? Instead of coffee meetings or one on ones, how about a zoom call or facetime? Other ways you can help your referral partners is by talking them up on social media. Tell other people what your friends do, how they can help you, who they are. Share their blogs, social media links, and websites. If they are doing the same for you, you can both keep networking even though it is virtually, and you can keep getting new business. Sharing all this information is a way to keep your name out there and keep growing. Now more than ever is a great time to utilize your connections, show people who you know and how you can help.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How Long Does It Take?

Kevin Willett says putting in the effort will lead to results

I recently chatted with a friend of mine who is a member of a couple networking groups. He told me that none of them are really working out for him. When he spoke to the group leaders, they told him to be patient, it takes time. I agree with that 100%. I always say you need to let people get to Know, Like, and Trust you before you will see results. For my Friend however, it has been about a year in these groups and still no results. I think it’s time for him to re-evaluate. Not every group is right for everybody. If you have given it your all and by that I  mean are you active in the group, are you passing referrals and it is still not working, it is OK to say you need to step away.

The same goes for networking events. There are free events and paid events out there. Are you only going to the free events because you don’t want to spend money, and not finding what you are looking for? Sometimes the paid events have a more serious business representation that may be worth your expense. Are you paying a lot of money on events and not finding any leads? Maybe the people you are looking for are at the free events.  Whichever you choose, you have to make sure you are in the right room. What type of people are attending? Do they fit the client type you are looking for? Find out the answers to these questions, if you can, before going to an event. Do your homework, put in the efforts necessary when you find the right place to be and re-evaluate every so often. If you do these things, then in time, yes, you will see results.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Your Word Is Your Word

Kevin Willett says your attitude and reliability are key to your business success

It amazes me how often people say one thing and do another. For example, the B2B Networking Events I host are industry exclusive. So, once you tell me you are coming to an event, I stop inviting people who are in your industry. A day or two goes by and they still have not signed up for the seat. As the event draws near, I try and get confirmation that they are still going to join. Sometimes I don’t hear back, sometimes they say they will sign up soon. The event comes and goes, and they were not there. Why? The excuses are ‘I changed my mind’ ‘I didn’t have time’ etc. I could have sold this seat if they had let me know. When you do something like this, you become someone that is not a good referral partner. How can I recommend you to friends and clients without thinking you may not show up for them? Your word is your word! I understand that things come up last minute, but a quick text or call shows respect and keeps you on the list as an honorable businessperson. Be courteous, be kind, stay referable and grow your business!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Back To School And Back To Work

Kevin Willett says vacations are nice, but you may need help getting back in the groove after

I saw a friend last week that I hadn’t seen in a while. When he saw me, he smiled and said; I have taken the whole summer off from networking for my business and I am struggling to get reestablished. I smiled back and said that this issue is super common and that I have seen it repeatedly. The key is to get back to work as soon as you can, because if you don’t, it will soon be Thanksgiving and then you will tell yourself that you might as well wait until the new year to start. But of course, then it will be cold and snowy so you might as well wait for spring and the next thing you know you have let a year go by.

If you watch my videos, you know that I am a big believer in balance. I am always talking about finding balance in your life, which is a lot harder than it seems. In my friends’ case he decided that he wanted to spend the summer making memories with his children.

Please reach out to me if you are struggling with restarting your business and your networking efforts after taking the Summer off so that I can help you get reestablished. I have some simple advice to help get you going again.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

It Takes Time To Build Your Dream

Kevin Willett says connections are a two way street and cannot be made on a drive by.

I had someone call me the other day because a friend of theirs said they should speak to me about my networking events. This person says to me “Just to be clear, I have tried events in the past and have never received even one referral from the people at the event.” When she said this I just chuckled. I hear this comment a lot and my response is always the same; How many of those people did you do business with or try to help out? The answer is typically none or maybe one of them. So why did you expect them ALL to do business with you?

Please remember is takes time to build your dream. My friend just celebrated his one-year anniversary in business, and he said all the networking he has done is just starting to pay off for him. Most people give up way too easily. It takes time for people to get to know you and learn if they like and trust you.

What I call drive-by-networking simply doesn’t work. You need to consistently attend events to build relationship with clients and potential referral partners. So please be patient and do your best to build that trust by sharing your knowledge and contacts freely. Help and work with others as much as you want them to help and work with you.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

When is the Best Time to Network?

Kevin Willett says keep the momentum going

My answer to this question may surprise you. I think you should network when you are busy. I find many people stop attending events when they get busy because they tell me they do not have time. When I ask them why they are so busy, they often tell me that its from meeting people at networking events or from referrals from attending events. If that is the case, why would you stop?

Now I understand you may have to be more selective about the events you attend, but you should continue to attend events to keep your pipeline active and avoid an eventual decrease in your business.

I see a lot of people only attend events when things slow down. The challenge with doing this is it takes time to build and rebuild those connections. It is super easy for people to forget about you when the don’t see you. That is why I believe you should network when you are busy.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

I Am Going to Ignore You and Hope You Go Away

Kevin Willett says you are never too busy for a quick phone call or email

One of the common frustrations I hear from my friends is that they meet people at events who say they are interested in learning more about them, and then never return their calls or emails. Please stop doing this. Please stop ghosting people.

I understand that sometimes your priorities change and if they have simply tell the person who is trying to contact you. On the other end, if you ask someone for a quote, you owe them as yes or a no answer. I have been in the situation where I have asked someone for a quote and found out the cost is more than I wanted to spend on the project. Please take the time to reach out to the person and tell them your thoughts on the pricing or that you cannot hire them at this time. Now I know that this can be super awkward, but the person will respect you for being honest. When you ignore them you are killing your brand. What is the chance they will ever refer you? I say it is less than zero, meaning not only will they not refer you, they will talk badly about you. Don’t let this happen. All it takes is a phone call or quick email.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

What Happens the First Time That You Go to a Networking Event

Kevin Willett says not to expect clients or business growth after one networking event.

Often the first time that you go to a networking event nothing happens regarding finding new clients to grow your business. This will often discourage people and make them want to stop attending networking events.

Please understand that it takes time to build relationships and get people to know, like and trust you.  I find that most people want to get to know you before they are willing to connect you with their friends and clients.

We have worked hard to build our business and when we recommend you to our clients, we are saying that we trust you and that they should too. If something goes wrong, it may harm my relationship with my client, so I am careful about whom I want to recommend.

To me there are two types of referrals. The first is when you know someone is looking for a service and you say; I met Kevin at a networking event once, he seems ok, you should call him he might be able to help. That, my friends, is a super weak referral. The chance of that person calling is pretty low. With the second type, you reach out and tell the person how great I am and send my number to them and send their information to me, so that I can also call them. In the second case, you are telling them that you are personally recommending me and taking the steps to connect us to try your best to help both of us. This is the type of referral that most of us want.

By only attending once, you are failing to build a relationship and making a huge assumption that the person will remember you sometime in the future when they need your services. Take the time to let everyone know, like and trust you.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events