Someday I Will Pay You Back

Kevin Willett says that Networking isn’t about keeping score.

I have a friend who reaches out to me from time to time for help. The last time I helped her she said “someday I am going to pay you back.” This statement made me laugh because I never expect anyone to pay me back. I help her because I think she is a good person.

I see this happen with networking all the time. People try to keep score and they expect to receive a referral back every time they pass one. If you are doing this please stop.

Life simply doesn’t work that way. You are not always going to be able to find referrals for the people that pass one on to you. This is why I focus on what I call the Circle of Love. I simply try to help as many people as I can, knowing that this is building my brand and that good things will come from it. I encourage you to try my approach. I think it will improve the results of your networking activity.

Watch my YouTube Channel for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.

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Who is a Good Client for You?

Kevin Willett says the more specific you are the easier it is to refer you.

Has anyone ever asked you who is a good client for you? How did you respond? Did you say everyone? Or anyone? You want to be careful not to reply that way because it doesn’t help the person identify potential clients for you.

Let me give you an example. Let’s say you are a financial planner and you say everyone would make a good client. Now I would agree everyone could benefit from working with you. But if I know a lot of financial planners what will prompt me to remember you?  If you tell me that you are a financial planner interested in meeting people going through life events such as getting married, having a baby or retiring, I will think of you when I meet someone in one of those situations.

The better job you do drawing a picture in my mind of your ideal client, the better job I can do of helping you find them. Remember the more specific you are the easier it is to refer you.

Watch my YouTube Channel for more on this Business Networking Tip

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.