Why Did You Post That?

Kevin Willett says online outbursts are never a good thing and can hurt your business.

Social Media is a power tool. It is also a great source of information. I was talking with a friend about trying to help struggling job seekers find work. Some of them are struggling because of the posts they do on social media. Posts about controversial topics like drugs, politics etc. could be potentially harmful in their job search. Some people are blatant and feel that they have a right to post whatever they want and anybody who doesn’t like it can stop reading and go away. What if the person that doesn’t like it is a potential employer? Now they have lost a job opportunity.

This works for business owners as well. Just as employers are scanning social media to find out what they can about potential employees, customers/business referral partners may be scanning to find out what they can about you before doing business with you. You may have a pristine business page but post a hateful rant about one topic or another on your personal page. If your personal page is accessible, you may just have hurt your business. Going negative or being controversial does not help your business. Yes, you have a right to your opinion. I believe that 1000%! But others have a right to be offended and choose not to do business with you. My best advice, tone it down on social media. Speak calmly and professionally if you have something you must say. Rants and negativity only come back to hurt you in the end. Need to get something off your chest? Talk to a friend, spouse or associate, not to potential unknown clients via the internet.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How Early Is Too Early

Kevin Willett agrees that a little effort goes a long way

I had a breakfast meeting the other day at 6:30am. That is really early for most folks. Me, I get out of bed at 4:00am every day, so not a big deal. That is when my Friend wanted to meet to discuss business, so I accommodated. One of the challenges I see with business owners is that they are not willing to change up their schedules or be flexible. I host morning networking events that start at 8:00am. Some people won’t come because they think that is too early. 8:30 or 9:00am would be better for them. Seriously? When I counter with the nighttime events from 6:00pm to 8:00pm, that is too late. They like to be home at night and chill in front of the TV. Huh?

Dealing with some businesses lately the topic of conversation is about not reaching their goals. They are wondering why. Well, not putting in the correct effort is part of the problem. If you are not willing to get out of bed a little earlier or stay out one night a month a little later, that could be your issue. You have to put in the effort! If you are not reaching your goals, ask yourself why. You might have to give something up (sleep, reality tv) in order to make it. Think of the connections you can make, the business you can grow and stop wondering why. Start making it happen!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Do You Want Free Publicity?

Kevin Willett says that with free publicity, your profile goes up and so does your sales.

Everybody wants free publicity, right? I thought so, but it amazes me how many opportunities for recognition that business owners pass up. Social media is a great tool for this, yet many business owners aren’t paying attention to their accounts.

I like to document things. I try to “check in” when I visit different places or post a picture of something cool they are selling. I expect the business owner to “like” my post or add a comment to capitalize or just say thanks. Sadly, this doesn’t always happen. That is free publicity lost. That is a mistake. If you are a business with a social media presence, it is not enough to do a post every now and then. You need to be monitoring your accounts for the people who check in or write comments on your wall. It takes just a second to comment or say thanks. Think about not only the people that are following you, but the people that are following the person who checked in. Don’t miss the opportunity to connect with them.

I was at a restaurant the other day. I checked in, posted a picture of my meal and before I was done eating the owner commented on my post. All my followers were able to see that and now might want to check out that restaurant. It also gave the owner a chance to engage with the other people who commented on my post. And so, it grows. I’m not saying you have to stare at your social media pages all day long. Maybe there is an alert you can set up. Maybe you just check it once a day, twice a day or every hour. Whatever timeline works for you, just make sure you are monitoring it and not giving up an opportunity to grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Health Club Effect

Kevin Willet knows that old habits die hard and new habits are hard to form in life and in business

I absolutely love January! Not just because it’s my birthday month and I get lots of cake and presents 😊, but because my networking event attendance is off the charts! I call this the health club effect. Just like we resolve to join gyms, get healthier, live a better life; businesspeople resolve to get out there, grow their business, network more. Unfortunately, as with our health resolutions, our business resolutions often go by the wayside. In order for either the gym or networking to be beneficial for you, you have to keep going! Old habits die hard and new habits are hard to form. Stay focused, make realistic expectations, and put it in your calendar. Do whatever it takes to keep going. This is best for you and best for your business. I hope to see all my January friends in March and beyond!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

You Made The Connection, Now What?

Kevin Willett says finding a common bond and following up are more effective than just being seen.

Friends often tell me they try and get out to as many events as possible, meet as many people as possible, but in the end are not seeing results. The challenge is going from seeing people in a social environment to actually sitting down with them at some point and talking business. We hear all the time we have to “get out there” “put yourself out there” “be seen” this will get you business. Hmmm, I think we are confusing being busy with being productive. Going out to these events may be fun, but at the end of the day, we need to get business done.

Another issue my Friends find is too many people of the same job description going to the same events. When I was in Banking, we went to a lot of events. Unfortunately, so did all the other bankers in town. Now that I run my own business, I have decided to only go to events that I am passionate about, that I may have an interest in beyond finding business and to find connections with similar interests as me. I don’t go just to go and be seen anymore. Of course, for me, it’s a little different since I am a Professional Networker, but for you, my advice is this: Think of the best use of your time, go to events that you really have an interest in, Think about who at the event may be a good connection for you. Once you have done this and made that initial connection, take the next step. Reach out, set up a coffee meeting and talk about how you can work together. Finding a common bond and following up are more effective than just being seen. Once again the old saying of quality over quantity rings true.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Advantage of Cancelled Appointments

Kevin Willett agrees that when opportunity knocks, you should answer the door

I got up today and checked my calendar for the days’ appointments, ready to confirm and get the day going. My very first one cancelled. I must admit, this threw me off. My day was planned, it was a breakfast meeting, now what? What am I going to have for breakfast now? What do I do with myself until the next appointment? You wouldn’t mind, but I had a whole list of things I needed to get done, so my mind should have automatically gone to the first thing on the list and started there. This should be thought of as an opportunity!

We can spend a lot of our day wasting time. Waiting for a call, waiting for an appointment to show up, etc. What are we doing while we are waiting? Scrolling our phones, looking at facebook, maybe playing a game. Let’s use this time to be more productive. OK, I am not suggesting that we don’t take a few minutes to ourselves throughout the day. We all need that. But, when we add up all the time between things, it can be quite substantial! Let’s try to utilize some of that time better. Maybe you can make your workday shorter by doing that. Maybe that will be one less task that spills over into your weekend.

The next time you find yourself waiting or with a cancelled appointment, try and fill that gap productively.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Why Do we Make Things So Hard?

Kevin Willett says you’ll be happier making goals realistically rather than emotionally

The new year is a time we make resolutions, we look forward to great things happening, we have dreams of what could be. It’s also a time where we make plans for our business, set goals and yeah, dream of what could be.

I was talking to a Friend of mine who said his goal this year was to 4X his business. OK, what does that mean. Did he have an increase last year and was ready for another big one? He actually had an off year. Good goal, but coming from a down year it seems a bit challenging. So, I asked what his plan was to achieve this goal. He said he would work smarter, not harder. I am not a fan of buzz words or catch phrases. What does this mean? What are the actual steps you are going to take to 4X your business? He did not know.

When we set goals and make them too big, we are making it harder on ourselves. Then, when we don’t achieve a goal or are not as successful as we hoped, we become angry, disillusioned and tend to give up. Let’s make our goals personally and professionally more realistic. If you were in my Friend’s shoes and you didn’t 4X your business, maybe you only 2x it, would you be happy? I would! All accomplishments are great, no matter how big or small. However, with small goals, you can reach more often, you’ll be happier and more productive. You’ll find your confidence, momentum, and focus will increase.  In the end, proper planning is key.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Who Should I Connect With?

Kevin Willett says to make connections with not only the present but the future in mind.

The short answer to this question is everyone. Let me tell you about my experiences. I was working as CFO of a bank many years ago and as social media grew, my connections increased. The problem, I was only connecting with people in the banking industry. Fast Forward to me starting my own business, The Friends of Kevin Networking Group. My connections now changed, and I was focusing on connecting with small business, non-profits etc, skipping people who did not fit the business to consumer requests I was getting. Soon I was getting a lot of inquiries into why I did not service the B2B market. Hmmm, OK, now New England B2B Networking Group was born and the people I did not think I should connect with were all now potential new clients. I wish I had made all those connections through all those years. I let my focus on one sector hold me back. The bottom line is you never know where your business will take you. Be ready, be open to all connections and be prepared to grow.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Back To School And Back To Work

Kevin Willett says vacations are nice, but you may need help getting back in the groove after

I saw a friend last week that I hadn’t seen in a while. When he saw me, he smiled and said; I have taken the whole summer off from networking for my business and I am struggling to get reestablished. I smiled back and said that this issue is super common and that I have seen it repeatedly. The key is to get back to work as soon as you can, because if you don’t, it will soon be Thanksgiving and then you will tell yourself that you might as well wait until the new year to start. But of course, then it will be cold and snowy so you might as well wait for spring and the next thing you know you have let a year go by.

If you watch my videos, you know that I am a big believer in balance. I am always talking about finding balance in your life, which is a lot harder than it seems. In my friends’ case he decided that he wanted to spend the summer making memories with his children.

Please reach out to me if you are struggling with restarting your business and your networking efforts after taking the Summer off so that I can help you get reestablished. I have some simple advice to help get you going again.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Thank God You Are Not Me

Kevin Willett says what works for one, may not work for all.

I really love doing videos for my business. I have been able to grow my business through posting business networking tips via videos on YouTube and Facebook Live. I am always encouraging people I meet to do videos, but I have realized this may not be great advice.

I was having coffee with a friend and I was pushing her to do videos to promote herself. She smiled and said the thought of doing videos made her physically sick. Its ok if you feel that way and think that videos are absolutely not for you. There are lots of ways to grow your business. You simply must find the ones that work for you.

Let me give you an example, I was listening to a podcast and the person was talking about how she grew her business by walking around the grocery store, with her babies in the carriage, striking up conversations with people. That approached worked for her. I am thinking if I tried that I might end up meeting store security. What works for some does not work for all.

The key is to be authentic and do what works for you. I see a lot of people listening to podcasts and trying to copy the style of the host of the show. Please don’t try to copy other people. Find your own voice and style. You might me amazed by the results you see.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events