Kevin Willett says not to be intimidated by social media, post to make connections
One of the common reasons my friends do not post on social media is because they do not know what they should talk about.
For me I talk about three topics: How bad I eat, networking advice and my family. What I have found is that each one of these topics allows me to connect with a different group of my followers. When I talk about eating cookies and pizza, people will suggest new places to try or ask me if I want to meet up for pizza. When I talk about my family, my friends comment on how many nieces and nephews I have and how they are always my favorite on their birthdays. When I share networking tips, I am growing my influence with my business friends. As you can see each topic has some overlap but also helps me connect with a different segment of my followers.
I try to use my social media accounts to show my personality and to come across as a real person.
I personally try to stay away from anything that can be controversial. I just do not feel a need to upset potential clients. I am always reminding my friends that yes; they do have a right to their opinions and people have a right to be offended by your opinions and not do business with you. I think each person must make that decision for themselves.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon