Kevin Willett says the more you make people chase you, the less business you get done

Do you remember this game as a child? Well, I am trying to stop playing now that I am an adult. I have people who reach out to me because they are interested in getting involved in my networking group. They will say can you call me on Tuesday at 2pm. Of course, when you call, they are not available. They will then ask you to call them on Friday at 10am and again they don’t answer.

When this happens, I send them my number and ask them to reach out to me when they have time. I have learned that when I must chase people, I am usually sad when I catch them because they end up being lousy clients. My membership model works best for people who have time to come to events and take advantage of the perks of memberships. If you are lackadaisical about returning getting back to people, you probably won’t show up for events you’ve signed up for or take an interest in the other benefits of the group.

The other thing I learned is when I must chase people to be a client, they often struggle with focus and time management and they will message me asking me to drop everything and help them because they need me to promote them today. Now their failures are put on my shoulders even though I was not the procrastinator.

If you are chasing clients, maybe you should re-evaluate if this is worth your effort. If you are the person constantly saying you are interested, but then forever unavailable, how can anyone do business with you when you show a MEH attitude? Maybe certain matches are just not meant to be made.

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Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events