Kevin Willett says just a few minutes of your time may pay benefits for years.
I have learned that the best way to stand out at a networking event is to try to add value to every person I meet by offering to introduce them to someone I know or by sharing knowledge I have that they may benefit from. I have been able to build some great relationships by focusing on helping the person rather than trying to sell them anything.
Here are a few additional things you can do after the event to add value:
- Subscribe to their newsletter – I try to subscribe to newsletters and then send them an email with a positive comment.
- Comment on their social media posts – how often do you take the time to post a meaningful comment on a social media post? For most of us the answer is rarely. Stop and take the time to comment on their videos or blog posts, it’s a great way to stay in touch and build that relationship.
- Email them and offer to help – I emailed someone last week to check in and asked if I could do anything to help them. As luck would have it they were looking for a second opinion on a business issue that I was able to help with.
These ideas will only take a few minutes of your time, and they will go a long way towards helping you build relationships.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon