May I Have Your Business Card?

Kevin Willett says not to dismiss those you think can’t help you.

Lately I have seen many people attend networking events without their business cards. I have had a few people say to me that they don’t bring cards anymore because they want to control who they give their cards to. They don’t want to waste time talking to people they don’t want to network with. I really think this strategy is a mistake because you never know where you next referral is coming from. If you refuse to give your contact information to someone, then how can they contact you? Please understand that networking is about building relationships and getting people to know like and trust us. Communication is the key to building relationships. I believe it is important to remember that you are selling through someone and not to them. Just because I don’t have a need for your services doesn’t mean that I may not meet someone who does. When you dismiss people you are missing out on a chance to build a relationship with them and potentially a chance to grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Do The Right Thing For The Right Reasons

Kevin Willett says that when you expect nothing in return for helping others, you may be surprised.

When someone takes the time to comment on my videos I try my best to send them a message thanking them and asking if there is anything I can do to help them.  Last week I thanked a woman from New York City and when I asked her how I could help, she said she needed help finding a job. Now it would have been super easy to say ‘I am sorry but I don’t know anyone in New York City’. Instead I said lets schedule a call to see what we can do. During the call she told me that she is starting a business to help people impacted by cancer. She told me her story about being a survivor. We spent the next thirty minutes brain storming about her idea. I was impressed with her passion for helping people and it made me want to help her.

One of the challenges we have as business owners is trying to manage our time. People will often ask me ‘why should I meet with people who do not need my services?’  The simple answer is because you are not trying to sell to them you are trying to connect with their network. I have a number of people who are not my clients who refer people to me all the time simply because I spent the time to meet with them and tried to help them.

Do the right thing for the right reason, while expecting nothing in return, and you might be surprised with the way things turn out.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Be Able to Clearly State What You Do and Who a Good Referral is forYou

Kevin Willett says the more specific you are the more business you can get.

This sounds pretty easy and straight forward, but often when I ask someone who a great referral would be for them, they tell me anyone with a pulse. My friends, we’re back in the epic fail category. If you tell me financial planners and CPAs are great contacts for you, I can start helping you right away. There’s an expression in networking that “everyone turns into no one simply because people don’t know where to start.” Here’s an example. If you’re a CPA and you tell me everyone is a potential client, I’ll agree with you, but I probably won’t ever give you a referral. If you tell me you specialize in helping people and businesses that have tax issues, then I’ll know to refer you whenever I hear of someone with that issue. Remember, the more specific you are, the easier it is to refer you. I have a friend who’s a painter. If you ask who a good referral is, he’ll tell you the exact size and type of the house he wants to paint, including how many windows the house has. His description makes you visualize this house. If he said anyone who needs painting done, would that make you visualize anything? If it would, it’s probably not too pretty.

Watch my YouTube Channel for more on this Business Networking Tip

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.

My Clients Don’t Attend Networking Events

Kevin Willett explains the importance of having referral partners.

Often when I ask people to attend networking events they respond by saying “I don’t attend networking events because my clients are not in the room.”

I have to admit, that always makes me smile. I will then ask them “but are your referral partners in the room?” This will often cause people to pause and ask me what I mean.

Let me give you an example. My friend sells voice and data lines. If she attends an event with a commercial realtor, banker and insurance person she has three opportunities to build relationships with people who could be a constant referral source for her. Those three people may not need her services at this time, but they may have several clients among them who do need the service.

So next time you are tempted to skip a networking event because your clients are not in the room, ask yourself if your referral partners will be attending, because honestly that is where the gold is. If you can build relationships with people who are constantly passing you referrals, it is a much better way to network.

Watch my YouTube Channel for more on this Business Networking Tip

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.