Kevin Willett says the condition of your business cards matters.
I found myself in an interesting position this weekend. I was at the grocery store and I ran into a friend who told me he was trying to get his friend to join my networking group. He asked me for a business card so he could have his friend contact me. Sadly, I had three cards in my jacket pocket and all of them were badly damaged. One actually had a piece of hard candy stuck to it! Luckily I had cards in the car so I was able to solve the problem. Unfortunately, I see people pass out damaged cards all the time. Please think about the messages you may be sending. When I get a damaged card I think this person doesn’t pay attention to details and they are pretty frugal if they think it’s ok to pass out a business card that had a piece of hard candy stuck to it. Is that really the image that you want to provide?
Simple solution is to purchase a few business cards holders so that your cards always look good. Now please take a moment to look at the business cards in your wallet, pocket, purse or wherever and throw them away if they don’t look good.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon