It Is Time to Leave Your Tribe

Kevin Willett says expanding your affiliations increases the reach of you business

I meet a lot of people who only belong to one networking group. When I ask them why they haven’t tried other groups, they usually say things like “I feel safe where I am”, or “I am comfortable there”. That is OK, but I think you are missing a chance to grow as a person and as an entrepreneur.

I see people join groups based on gender, religion and education, and I do think that makes sense and that it is a good starting point. However, you must ask yourself, is the group providing you with enough business to reach your goals, if not then it is time to leave your tribe.

I was speaking to a friend last week that is very involved in his school’s alumni group because he knows everyone, and he enjoys the pride of being a member. However, the more we spoke the more he admitted that he wasn’t getting the quality or quantity of referrals he needed.

There is nothing wrong with joining groups because your share a bond with the members but focusing your efforts on those groups may be holding back your growth.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Look for a Common Bond

Kevin Willett says a common bond can be a valuable business asset.

Most of my best clients have come to me because we share a common bond. It might be something as simple as our professions, our love of a sport or activity, or our belief in the importance of fighting hunger in our community. Always look to find that common bond to connect with people on a personal level. As we’ve discussed many times, we do business with people we know, like, and trust. Please understand that we may not do business right away. It takes time to build and go through the Know, Like and Trust phases. Sometimes only weeks or maybe years. People I served on boards with or met years ago have reconnected with me to get involved in my networking groups all because we have the same passions.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Nobody Came to My Event

Kevin Willett says quality over quantity is always best

My friend has started hosting business networking events in our community. When I messaged him to see how the event went he said it was ok but he wished more people had attended. I have to admit that I smiled when he said that because I have hosted many events that I wish more people had attended. Most people do not understand how hard it is to host networking events. I always joke that people think it is like the movie Field of Dreams if you host it they will come and I wish it was that easy.

I think there are two keys to success with networking or seminar events. The first, is consistency. I find that people are too quick to give up when they do not reach their attendance goals. I hear this all the time if I cannot draw at least x number of people then it is not worth my time. I just want to scream when people say this to me. My response is always the same. If you get one client out of the event would you be happy? If so then why does it matter how many people are there? If you draw a ton of people and none of them become clients how has that helped you? If you host great networking events or seminars people will talk and word will spread and more people will want to attend.

The second key to success is gratitude. I can remember being disappointed when people registered for my events and they did not show up. One day I said to myself this is simple why don’t use focus on the people who attended the event rather than the people who didn’t and be thankful for them. It is amazing the positive impact this decision has had on my business. If you make people feel welcomed and included they will want to come back.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events