What’s In It For Me?

Kevin Willett says by making your business stand out, you will help it to grow

Running several networking events a month, I send out a lot of invitations for people to attend. Usually I get a yes or no response and keep moving forward. A few months ago I received a response that made me stop and think. A gentleman returned my email invitation saying he was not interested because I did a lousy job of explaining what was in it for him, why should he attend. At first, I was taken aback. Then I thought, you know what, he is right. I saw that he owned a business, I thought he would be a good fit for an event and I sent him the invitation. I did not think about why he should want to attend, why my event would be different from others he was invited to.

Most of us when we hear “what’s in it for me” we think of this as a negative statement. As business owners we have to think this way sometimes in order maximize our time listening to pitches. If you want to do business with me but cannot tell me how this will help me, I really don’t want to spend time listening or meeting with you. We have to be able to explain how our business stands out in order to attract new customers and continue to grow. Don’t be afraid to talk yourself and your business up! You are not generic, you are unique, so let potential clients know that

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Secret to Getting People to Accept Your Calls

Kevin Willett says doing a little bending in your schedule will not break it

What is the answer to this burning question you ask? Simple, be flexible.

The other day I had a call scheduled and the person cancelled on me. I tried to reschedule, and she was busy. She later contacted me with an alternative time, and I was busy. Several emails and phone tag episodes later we still hadn’t figured out when we could chat. This person felt bad that they had to cancel the original call. I told them it was no big deal, that if we were both willing to be flexible with the other’s schedule it would all work out. Hey, it is great that they were so busy, it meant business is good! A similar thing happened to me a few weeks ago. I was at my desk at 5am, as I am on most days, and an email comes through from a gentleman, I had on my calendar for a call later that day. He was going to have to cancel. I emailed him back immediately and said obviously he was awake and so was I, let’s talk now.  Now that is being flexible! We ended up having a great conversation. It all worked out.

On the flip side of this, if you have extra availability, that may not be something to advertise. Some potential clients may be weary if you tell them you are available to talk 24/7 in the upcoming days. They may wonder why you have so much free time. Give them a few options to choose from, making them think the rest was filled in. But again, stay flexible.

Bottom line is you need to service your clients first. If 9 to 5 does not fit for phone calls or video chats, be flexible to a 5:30 conversation. That is 5:30pm not 5:30am like me LOL. Although, if you are both early risers, why not! People who are willing to bend or maneuver their time in order to connect with potential clients are the one who will be successful.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Key To Being Successful With Business Networking

Kevin Willett says there are no shortcuts in networking

I know I have said this before, but feel it needs to be repeated, be involved, participate. It is easy to join multiple groups. It is not easy to be involved in multiple groups. Don’t take on more than you can handle, membership wise. With any group you are a member of you need to participate and be involved. Are you sharing people’s from the groups posts? Are you chatting with people outside of networking events? Are you passing referrals? The people that do these things are the people who are most successful in networking. Just writing a check or having your name on a directory is not the way to go. That is lazy and will not show positive results. There are no shortcuts in networking. Put the effort in and watch your success grow.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Your Word Is Your Word

Kevin Willett says your attitude and reliability are key to your business success

It amazes me how often people say one thing and do another. For example, the B2B Networking Events I host are industry exclusive. So, once you tell me you are coming to an event, I stop inviting people who are in your industry. A day or two goes by and they still have not signed up for the seat. As the event draws near, I try and get confirmation that they are still going to join. Sometimes I don’t hear back, sometimes they say they will sign up soon. The event comes and goes, and they were not there. Why? The excuses are ‘I changed my mind’ ‘I didn’t have time’ etc. I could have sold this seat if they had let me know. When you do something like this, you become someone that is not a good referral partner. How can I recommend you to friends and clients without thinking you may not show up for them? Your word is your word! I understand that things come up last minute, but a quick text or call shows respect and keeps you on the list as an honorable businessperson. Be courteous, be kind, stay referable and grow your business!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Guilt of Success

Kevin Willett says you should not feel guilty if you are doing the best you can.

Seems like lately things have been going my way. I love my part time teaching gig and apparently, they love me too as I have been offered a few more classes. My business is running smoothly with more people wanting to meet for coffee and discuss how we can work together. Life is good. Along with this success though comes the loss of time. I used to have more time to support other people’s causes, go to their events or just chat on the phone with them for more than 10 minutes. That makes people sad and it makes me feel guilty. No, I haven’t “changed” I am not “blowing you off” I am not whatever else you are thinking. I am balancing as best I can without getting stressed or burning myself out. Because if I am stressed or burnt out, I am no good to anybody. My day still starts at 4am and ends after 7pm. I fit in as much as I can for as many people as I can. My Friends understand this and support it. Those who cannot are probably not friends and are looking for my help without being willing to support me back. Have patience, be flexible, I will be there when I can.

Bottom line is, if you are going through this as I am, remember it is OK to say no. You can’t please everyone. You should not feel guilty if you are doing the best you can. Stay true to who you are and how best you can take care of yourself so you can keep doing what you are doing.  Your true supporters will understand and know you will help when you can.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Health Club Effect

Kevin Willet knows that old habits die hard and new habits are hard to form in life and in business

I absolutely love January! Not just because it’s my birthday month and I get lots of cake and presents 😊, but because my networking event attendance is off the charts! I call this the health club effect. Just like we resolve to join gyms, get healthier, live a better life; businesspeople resolve to get out there, grow their business, network more. Unfortunately, as with our health resolutions, our business resolutions often go by the wayside. In order for either the gym or networking to be beneficial for you, you have to keep going! Old habits die hard and new habits are hard to form. Stay focused, make realistic expectations, and put it in your calendar. Do whatever it takes to keep going. This is best for you and best for your business. I hope to see all my January friends in March and beyond!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

1st Rule of Networking

Kevin Willett says this rule is the most important

The first rule of Networking is to always return phone calls and emails. Plain and simple. I have said it before, we are all busy, but should never be too busy for business. I had a friend recently who needed a service urgently. They called their contact and never got a call back. The contact claimed they meant to call, and it fell through the cracks. Now that person is out a source of revenue & a referral source, thus hurting their business.

How long does it take to reply to a text? To an Email? 30 seconds maybe? Even if you are super busy, you have thirty seconds to respond to someone and tell them that. If you cannot help someone out yourself, maybe go the extra mile and suggest someone else they can call. The client will respect you for that and it boosts your reputation and brand because you are putting your client ahead of yourself. If you are afraid you will lose business by referring them to someone else, you’d be surprised. Clients value your honesty and will still make you their first choice because of that. Not calling them back will cost you a lot more.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Managing Disappointments

Kevin Willett says your point of view can make a big difference in the outcome of your day

We held a food drive this past Saturday the local food pantry and it did not go as well as I hoped. I found myself feeling disappointed until I thought about how I always tell people that every canned good or box of dry food does make a difference. This thought in turn made me think about how appreciative I was for the people that stopped by to say hello and drop off donations. I met some new people and we raised awareness of the pantry. Overall, I guess it was a great day.

Why is it so easy to see things as disappointments? Many of my friends tend to focus on their missed opportunities rather than their successes.  Now there is nothing wrong with being competitive, I consider it a requirement to be a successful entrepreneur. However, you also must take the time to enjoy your victories and congratulate yourself. Try seeing the small things as wins, instead of not being good enough. In the end, you’ll find you had a good day too.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Go Eat Cake

Kevin Willett says balance is the best way to be successful

Last night was my nephew’s 5th birthday, so I went over his house and had a few slices of cake with him. Now It would have been easy to skip the party because it was a weeknight, I had a bad day, and I still had plenty of work to do.

But he is my favorite nephew and I wouldn’t want to let him down. I loved watching his eyes bug out of his head when he unwrapped his gifts. Nothing I could have done last night would have been more important as that to me. I find that when I spend time with him it recharges my battery and makes me a better entrepreneur.

The challenge is we listen to the “gurus” and they tell you about how they grew their business by working twenty-four hours a day and how they skipped family events. Now they are so successful, and you should do what they did. But if we don’t follow their lead why can’t we still be successful?

I think you must spend some time thinking about finding balance in your life. If you become financially successful, but you don’t have any family and friends to celebrate with, will it be worth it? Only you can decide the answer to that question my friend.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Hardest Part of Being an Entrepreneur

Kevin Willett says that setting small daily goals helps to stay on track

The hardest part of being an entrepreneur is the freedom to do whatever you want, whenever you want. You need to remember that with freedom comes responsibility. You need to be disciplined to be successful.

Let me recap a few conversations I had recently. I met with a new entrepreneur and he told me that he is struggling because he isn’t disciplined enough to get up every day and work on his business. He told me he often wastes time on social media and watching Netflix. So, we spoke about developing a list of three goals he wants to accomplish each day. This has helped him build a routine into his life. I find that routines really help me stay focused.

I met with another person who told me that two months ago he had his best business month ever and then last month he had his worse month ever. I asked him what changed why did that happen? He smiled and said the answer was simple, he got lazy and did not stick to his business plan.

Sticking to a plan can be a challenge. Today is one of the days that I go to the gym. This morning I really wanted to skip it because I did not feel like going, but I do my best to not miss my gym days simply because working out helps me focus and makes me a better entrepreneur.

Most of us know what we need to do every day to be successful. The key is developing routines to stay on track. I try to do the same things at the same time each day. Am I always successful? No, of course not, some days I stop and take a nap or watch some tv, but I know that I will need to work harder later to make up for it.

If you are struggling in this area, consider getting an accountability partner to help you stay on track. Scheduling daily calls should help you reach your goals.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events