Kevin Willett says expanding your affiliations increases the reach of you business
I meet a lot of people who only belong to one networking group. When I ask them why they haven’t tried other groups, they usually say things like “I feel safe where I am”, or “I am comfortable there”. That is OK, but I think you are missing a chance to grow as a person and as an entrepreneur.
I see people join groups based on gender, religion and education, and I do think that makes sense and that it is a good starting point. However, you must ask yourself, is the group providing you with enough business to reach your goals, if not then it is time to leave your tribe.
I was speaking to a friend last week that is very involved in his school’s alumni group because he knows everyone, and he enjoys the pride of being a member. However, the more we spoke the more he admitted that he wasn’t getting the quality or quantity of referrals he needed.
There is nothing wrong with joining groups because your share a bond with the members but focusing your efforts on those groups may be holding back your growth.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon