Do You Want Free Publicity?

Kevin Willett says that with free publicity, your profile goes up and so does your sales.

Everybody wants free publicity, right? I thought so, but it amazes me how many opportunities for recognition that business owners pass up. Social media is a great tool for this, yet many business owners aren’t paying attention to their accounts.

I like to document things. I try to “check in” when I visit different places or post a picture of something cool they are selling. I expect the business owner to “like” my post or add a comment to capitalize or just say thanks. Sadly, this doesn’t always happen. That is free publicity lost. That is a mistake. If you are a business with a social media presence, it is not enough to do a post every now and then. You need to be monitoring your accounts for the people who check in or write comments on your wall. It takes just a second to comment or say thanks. Think about not only the people that are following you, but the people that are following the person who checked in. Don’t miss the opportunity to connect with them.

I was at a restaurant the other day. I checked in, posted a picture of my meal and before I was done eating the owner commented on my post. All my followers were able to see that and now might want to check out that restaurant. It also gave the owner a chance to engage with the other people who commented on my post. And so, it grows. I’m not saying you have to stare at your social media pages all day long. Maybe there is an alert you can set up. Maybe you just check it once a day, twice a day or every hour. Whatever timeline works for you, just make sure you are monitoring it and not giving up an opportunity to grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Let’s Be Honest

Kevin Willett says being upfront about your intentions is a better business plan

This week three of my connections have posted about how mad they get when people connect with them on social media and then try to sell them something right away. I understand the importance of getting to know, like and trust someone, but I am ok with you pitching your services to me, because I have the right to say no.

I have had a few people reach out to me and say they love what I am doing with my networking groups and they want to meet up to hear more about how they can get involved. Then when I meet them, they go into their pitch and often get upset that I wasted their time when I tell them that I am not interested. So, in fact, they weren’t interested in getting involved, they just wanted to sell.

If we are being honest with each other, most people myself included, connect with people because we hope that they will do business with us or be a referral partner, so why not just come out and say that.

Let’s make you a Financial Advisor for a moment. If you connect with me and say that you would like to meet me to talk about what you do, to see if you can help me, then I can consider the offer and say yes or no. For me I would say I have an amazing advisor that I like, but If you are open to it, I would still like to meet you to see if we can help each other. Then they can decide if that’s what they want to do.

I listen to a podcast and I love the guys approach. He reaches out to people and says I am involved in this company and I am not sure if you are open to hearing more about it, if you are that’s great if you are not that cool too. Please let me know. I think this approach is perfect.

I have had people get mad at me and disconnect from me because I asked them if they were open to attending business networking events. Now I can respect your decision if you feel that I offend you, but by disconnecting from me, I will never see any of your posts and never have a chance to help you. Wouldn’t it be easier just to say “hey thanks for thinking of me, but it’s not a match for me?”

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How Much Is Too Much

Kevin Willett says helpful/educational posts are better than a sales pitch.

I had coffee with a friend last week and she asked me my opinion about promoting her business on her personal Facebook page. She was concerned about upsetting her family and friends by posting too often about her business.

I have a few thoughts on this subject. First, please understand that your friends and family do not see every one of your posts unless they go on your wall and read them. Secondly, I think it is always about adding value and educating people. My friend sells skin care products. If she does a FB post saying ‘hey if you suffer from dry skin in the cold weather, you should consider using these types of products’, to me she is sharing knowledge that can help me and I do not see anything wrong with that.

I am not a fan of people sharing posts saying that their upline has challenged them to find 4 people to host parties this month. I am also not a fan of posting the same message on your wall every day that basically says buy my stuff or use my services. These posts are not helpful to the reader.

I just believe it is more effective to educate people about your goods or services before you try to sell to them.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events