That is Not My Name

Kevin Willett says be careful taking short cuts

The other day, I was sending a multitude of emails out. Same message going to many different people, so of course copy and paste was my preferred method of composition. We have all been there, in a rush not fully focused, and we mess up. I sent out a bunch of emails in a row and forgot to change the name at the top. I received a reply to one of the emails I sent “THAT IS NOT MY NAME and I am not interested in your event!!!”.  I would like to tell you that this was the first time this ever happened to me, but I would be lying. I could also tell you this would be the last time I did this, but that would probably also be a lie. Was it an honest mistake? Yes. But it comes across as being careless and disrespectful. I totally understand this person’s anger and frustration with me. I am glad the other email recipients cut me some slack, but they didn’t have to. The moral of my story today is to try to slow it down just a bit, recheck your emails before sending and stay focused on the goal. You won’t win clients by being careless. You also won’t be perfect all the time. But please make the effort.  

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Do You Still Think You Don’t Need to Network?

Kevin Willett says having a strong network will get you through good times and bad

We have had some tough times recently. Businesses and individuals are struggling to stay afloat. I have had several people reach out to me for help with either job searches or business sales. “Kevin do you know anybody who…” is something that I am hearing a lot of. Other than their struggles, the one common thing among these people is that they do not have strong networks. They never felt the need to go to networking events. They never felt they needed to connect outside of their immediate circle. The people who built solid relationships with their clients, the ones who have a strong network behind them are the ones who are surviving and keeping their businesses going. I know as the networking guy, this seems easy for me to say, but it is true. I have had to adapt my business like many others. From this I hope everybody learns the importance of building our networks. Even when business is good you need to keep building your network, keep your network strong. I don’t want to see anybody, when times get tough, wishing they had the connections to see them through. Make those connections when ever you can even if you think you don’t need to! We can’t see into the future and you never know when even one of those connections you have could come in handy. Need help making connections? Not sure where to start? Contact me and I’ll try to get you started!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Who Are You Hiding From?

Kevin Willett believes you are stronger than your fears

Are you one of those people that have a fear of speaking to groups? Recently I had a student skip a class because he had to do an oral presentation. He called and left me all kinds of excuses as to why he could not present. In the end, I asked him for the true story, and he told me he was scared. I understand that, but he was to be graded on this, so he had to make the presentation anyway. Why kick the problem down the road.  The same goes for you and your business. What are your fears that may be preventing you from growing? Is it doing a FB Live video? Is it reaching out to clients for fear of rejection? Presenting your product to groups? Maybe you fear even starting a business.

The more we put something off, the harder it is. We all have fears to face. By trying to stall it increases anxiety and makes the fear more important than it should be. Stop hiding behind them and instead face your fears head on! You will feel much better, be more productive, and grow your business if you do!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Now is the Time to Grow Your Network

Kevin Willett agrees with the Scout motto: Be Prepared

I have been impressed lately with the amount of people connecting with me on social media. More impressive is the fact that a lot of my new connections are coming from younger people and recent college grads. Why am I impressed by this? These people are seeing the need and taking the opportunity to expand their networks during these crazy economical times. By growing their networks now, they will be ready for the end of the pandemic and the uptick in the economy. Current business owners can learn from these actions. Maybe business is slow for you right now. Take the opportunity to reach out and connect with future business partners, clients, referral partners etc. If you have the time, put it to good use. Be ready to grow.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Second Most Dangerous Statement

Kevin Willett says do not hide from change, embrace it

If the first most dangerous statement in Networking is “why do we do things this way? Answer: because we always have.”, then the second most dangerous statement is “I don’t go to networking events because no one is buying my services right now”. This was a statement I heard often at the beginning of the pandemic. This is all about your mind set. I have seen two different people with the same type of business, one with great sales and one not so great. Why are they different? It’s all in the attitude. Things have changed a lot this year, including networking. Now is not the time to wait for in person networking events to come back, because that might never happen. It may be the way you have always done it, but now is the time to adapt. Change your mind set.  The way I have adapted is with online networking.  As a business owner, we need to keep our connections current, we need to keep networking to meet new people, we need to keep growing our businesses. Right now, it is not possible to do things the way they have always been done. If you wait, it may be too late. It may not be easy but, make the changes you need to keep moving forward.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Now I Know Why

Kevin Willett says we can not predict the future so be prepared

We all know connecting with people through networking is important for growing your business. We try to connect with people who meet the criteria of what we are looking for in a client or referral partner. What about the people we meet or see on social media that do not meet the criteria? Should we connect with them too?

One of the mistakes I made when I started my Business Networking Group, Friends of Kevin was only connecting with people who had business to consumer needs. Business to Business type of companies I would pass over as I did not think they were a match. Five years later, I started the New England B2B Networking Group. It would have been a little easier if all those B2B businesspeople I met in the early days I had connected with and stayed in touch with! Same goes for people across the country that tried to connect with me. I thought, we are never going to be able to help each other or do business together. Now it’s 2020 and in person events are on a long hold. Video networking is hot right now. Someone in Texas can do business with someone in Massachusetts very easily.

We should all be a little more open to connections we make. Maybe you will be planning for a future business model you don’t know you are even interested in yet. Now I know why I should have taken a small amount of time to follow up with people who did not fit my immediate business needs. We can not predict the future and don’t know what crazy twists and turns life and business will throw our way.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Free

Kevin Willett says to think about what you are asking for

If you know me, you know I like free swag. I love being a walking billboard for small business. This happened by chance, being a professional networker, people often gave me tee shirts, sweatshirts, hats, etc.  Now if I see a business on social media rocking their company gear, I will tell them to send me something to wear in my next video or online post.  Now, while it may be OK to ask for free swag, it is never OK to ask for free services.

I do a lot of social media promotions for my clients. I have had non-clients ask me to do promotions for them. My clients pay me to promote them, that is how I make money. How can I do that for someone for free? My clients would not like that! I have also had potential clients say they would join my networking group after I got them a few clients. Again, why are you asking me to work for free? I wouldn’t tell my accountant I’ll only pay him if I got a refund. I wouldn’t ask a realtor to sell my house for free because we are friends. If you are asking me to work for you for free, would you work for me for free? Think about that before you ask for free services. It does not come across well for you and may harm your relationship with a potential referral partner.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How Long Does It Take?

Kevin Willett says putting in the effort will lead to results

I recently chatted with a friend of mine who is a member of a couple networking groups. He told me that none of them are really working out for him. When he spoke to the group leaders, they told him to be patient, it takes time. I agree with that 100%. I always say you need to let people get to Know, Like, and Trust you before you will see results. For my Friend however, it has been about a year in these groups and still no results. I think it’s time for him to re-evaluate. Not every group is right for everybody. If you have given it your all and by that I  mean are you active in the group, are you passing referrals and it is still not working, it is OK to say you need to step away.

The same goes for networking events. There are free events and paid events out there. Are you only going to the free events because you don’t want to spend money, and not finding what you are looking for? Sometimes the paid events have a more serious business representation that may be worth your expense. Are you paying a lot of money on events and not finding any leads? Maybe the people you are looking for are at the free events.  Whichever you choose, you have to make sure you are in the right room. What type of people are attending? Do they fit the client type you are looking for? Find out the answers to these questions, if you can, before going to an event. Do your homework, put in the efforts necessary when you find the right place to be and re-evaluate every so often. If you do these things, then in time, yes, you will see results.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Your Word Is Your Word

Kevin Willett says your attitude and reliability are key to your business success

It amazes me how often people say one thing and do another. For example, the B2B Networking Events I host are industry exclusive. So, once you tell me you are coming to an event, I stop inviting people who are in your industry. A day or two goes by and they still have not signed up for the seat. As the event draws near, I try and get confirmation that they are still going to join. Sometimes I don’t hear back, sometimes they say they will sign up soon. The event comes and goes, and they were not there. Why? The excuses are ‘I changed my mind’ ‘I didn’t have time’ etc. I could have sold this seat if they had let me know. When you do something like this, you become someone that is not a good referral partner. How can I recommend you to friends and clients without thinking you may not show up for them? Your word is your word! I understand that things come up last minute, but a quick text or call shows respect and keeps you on the list as an honorable businessperson. Be courteous, be kind, stay referable and grow your business!

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Guilt of Success

Kevin Willett says you should not feel guilty if you are doing the best you can.

Seems like lately things have been going my way. I love my part time teaching gig and apparently, they love me too as I have been offered a few more classes. My business is running smoothly with more people wanting to meet for coffee and discuss how we can work together. Life is good. Along with this success though comes the loss of time. I used to have more time to support other people’s causes, go to their events or just chat on the phone with them for more than 10 minutes. That makes people sad and it makes me feel guilty. No, I haven’t “changed” I am not “blowing you off” I am not whatever else you are thinking. I am balancing as best I can without getting stressed or burning myself out. Because if I am stressed or burnt out, I am no good to anybody. My day still starts at 4am and ends after 7pm. I fit in as much as I can for as many people as I can. My Friends understand this and support it. Those who cannot are probably not friends and are looking for my help without being willing to support me back. Have patience, be flexible, I will be there when I can.

Bottom line is, if you are going through this as I am, remember it is OK to say no. You can’t please everyone. You should not feel guilty if you are doing the best you can. Stay true to who you are and how best you can take care of yourself so you can keep doing what you are doing.  Your true supporters will understand and know you will help when you can.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events