Hug or No Hug

Kevin Willett says the hugging culture is nice, but in business there is a time and place for it.

I tend to hug everyone I meet, and I have learned it is not a great idea. There are people who simply do not want to be hugged. It is a horrible feeling when you hug someone, and you feel their whole body get tight and you know they are saying ‘why is this guy hugging me’. Please be cautious of this because it may be costing you business.

I read an article recently that suggested that you let the lady take the lead when it comes to hugging. I am not sure I agree with that, because I have a lot of male friends that really don’t like being hugged, by a male or female.

If you are not sure if you should hug someone or not, then the answer is you shouldn’t. I ended up in a weird situation recently. I had a woman asked me why I did not hug her. She noticed I hugged two other women in her industry, so her conclusion was that I liked them better than her.  I must admit that floored me. I did not realize the message I was sending her.

Hugging people in a business setting can be very confusing. It is much easier to simply shake hands to make sure that you are not sending the wrong message.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

What Will You Be Wearing

Kevin Willett says when in doubt about dress code, just ask

I know this tip seems silly and you may be asking yourself if I have run out of tips, but, every now and then this does come up. Last week I met a guy for coffee and he showed up wearing a suit, because that was how I was dressed when we met at my networking event. He was a little upset with me because I was wearing jeans and bright orange sneakers for this coffee meeting. He said the only reason he wore his suit was because he thought I would be wearing one. The meeting got off on the wrong foot and never recovered from him feeling like I slighted him by dressing casually. Again, I know this tip may seem silly, but when in doubt message the person and say that you will be dressed casually, and they should feel free to dress the same way. Now of course you can never go wrong being overdressed. You can always remove your tie in jacket if you like, but you cannot make your jeans and a polo shirt turn into a suit and tie.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

What Happens the First Time That You Go to a Networking Event

Kevin Willett says not to expect clients or business growth after one networking event.

Often the first time that you go to a networking event nothing happens regarding finding new clients to grow your business. This will often discourage people and make them want to stop attending networking events.

Please understand that it takes time to build relationships and get people to know, like and trust you.  I find that most people want to get to know you before they are willing to connect you with their friends and clients.

We have worked hard to build our business and when we recommend you to our clients, we are saying that we trust you and that they should too. If something goes wrong, it may harm my relationship with my client, so I am careful about whom I want to recommend.

To me there are two types of referrals. The first is when you know someone is looking for a service and you say; I met Kevin at a networking event once, he seems ok, you should call him he might be able to help. That, my friends, is a super weak referral. The chance of that person calling is pretty low. With the second type, you reach out and tell the person how great I am and send my number to them and send their information to me, so that I can also call them. In the second case, you are telling them that you are personally recommending me and taking the steps to connect us to try your best to help both of us. This is the type of referral that most of us want.

By only attending once, you are failing to build a relationship and making a huge assumption that the person will remember you sometime in the future when they need your services. Take the time to let everyone know, like and trust you.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Go Watch TV

Kevin Willett thinks everyone is unique in their work ethic that leads to success

If you listen to the “Gurus” they will tell you that you need to work 24 hours a day in order to be successful. I am constantly seeing pictures online of people wearing their hustle and grind shirts.

I believe there is a time for hustling and grinding, but for me it is not every day. I have been that guy that works 18 hours a day and yes, I did grow my business with this approach. However, it was also taking a toll on both my mind and body. I have learned I am better off being super focused and working fewer hours.  I often get my best ideas while I am resting, watching TV or reading. These breaks give me time to recharge and come up with new ideas.

I think business is all about balance. It is up to you to define success.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Look for a Common Bond

Kevin Willett says a common bond can be a valuable business asset.

Most of my best clients have come to me because we share a common bond. It might be something as simple as our professions, our love of a sport or activity, or our belief in the importance of fighting hunger in our community. Always look to find that common bond to connect with people on a personal level. As we’ve discussed many times, we do business with people we know, like, and trust. Please understand that we may not do business right away. It takes time to build and go through the Know, Like and Trust phases. Sometimes only weeks or maybe years. People I served on boards with or met years ago have reconnected with me to get involved in my networking groups all because we have the same passions.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Do You Like Me?

Kevin Willett says that not everyone has to like you in order to grow in business and as a person.

I like to spend time each day answering business questions. One of the questions I see a lot is; when will I stop caring if people do not like me? Most of the answers given by other people were similar to ‘what people think of you is none of your business’ and ‘these opinions have nothing to do with you’.  I see those types of answers as a defense mechanism. If I don’t care what you think then it cannot hurt me if you do not like me.

My answer is a little different because, I honestly do care what you think about me. As a business owner, your opinion of me will impact my business because we do business with people that we like whenever we can.

I think it is important to acknowledge that not everyone will like you, just like you do not like everyone you meet. When I realize someone does not like me, I try to use it as a learning experience. In some cases I may have said or done something to upset them. If that is the case, I apologize and try to fix the situation. Sometimes this works and sometimes it does not. No matter how hard it may be, you have to accept their decision and move on if they decide they do not want to be your friend anymore. I had a friend in this situation and I made her realize that she valued the friendship more than the other person did.

I have also had to learn the difference between a personal friend and a business friend. For me everyone is a friend but this isn’t always the case with everyone you meet. I have had people stop interacting with me when they no longer needed to network. This is a little challenging for me to accept, but it is a part of learning and growing as a person. I have to accept that not everyone is meant to stay in my life and sometimes letting go of people allows you to connect with new people.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Now What?

Kevin Willett says that social media connections should not be collected for the sake of numbers, that will not help your business.

I was reviewing my LinkedIn profile and I noticed someone had viewed my account that fit my criteria for people I want to connect with. So I sent her a connection request, which she accepted, and told me that she was participating in a webinar on how to connect with people on LinkedIn. Her goal was to reach out to a mutual connection to ask for an introduction, but she did not have to do that now because I connected with her.

I am waiting to see what she will do next. Sadly, this happens a lot. People connect with each other on social media and then do not do anything with the person to build a relationship. You cannot collect connections like baseball cards. You need to engage with people and build relationships. It is very rare that someone who you randomly connected with will be comfortable enough with you to reach out if they need your services.

Her next step should be to reach out to me to see if we can meet up for a coffee. I understand this can be a time consuming process, but it is necessary step in the process of building relationships. As always we do business with people we know, like and trust. It is really hard to build that trust through random social media connections.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

I Think You Are Cool

Kevin Willett says that similar traits in personality make for great business partners

Last week I texted one of my friends to tell her that I wanted to introduce her to someone. When she asked why, I explained that they are focusing on the same types of clients and I think that both of them are cool.

People never seem to know how to respond when I tell them that they are cool or that they ‘get it’. Coolness plays a big role in what I do and people often miss this concept.

Let me give you an example, just because you are a realtor and I am a mortgage person does not mean we will automatically do business together. We have to have some type of connection for us to want to do business together. When possible we do business with people we like. I try to connect you with people I think you would like, might get along with, or could be friends with. If I think you are both cool, then that is a match! 🙂 So now you know my secret sauce for connecting people.

Is there someone I know that you want to meet? Send me a message and I will do my best to connect you with them.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

May I Have Your Business Card?

Kevin Willett says not to dismiss those you think can’t help you.

Lately I have seen many people attend networking events without their business cards. I have had a few people say to me that they don’t bring cards anymore because they want to control who they give their cards to. They don’t want to waste time talking to people they don’t want to network with. I really think this strategy is a mistake because you never know where you next referral is coming from. If you refuse to give your contact information to someone, then how can they contact you? Please understand that networking is about building relationships and getting people to know like and trust us. Communication is the key to building relationships. I believe it is important to remember that you are selling through someone and not to them. Just because I don’t have a need for your services doesn’t mean that I may not meet someone who does. When you dismiss people you are missing out on a chance to build a relationship with them and potentially a chance to grow your business.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Our Accountability Group

Kevin Willett wants you to stay accountable and reach your goals.

Last week I was speaking to one of my friends and he told me that one of the struggles he has, as a small business owner, is staying motivated and doing the daily marketing tasks that he knows he has to do to be successful.

I think most people can relate to this comment. Often I see my friends get discouraged because their marketing efforts are not producing the results that they want, so they give up. In other cases their efforts are working and they become busy, so they stop marketing themselves and then of course their business slows down.

The goal of the group is to simply serve as accountability partners for each other. Each week you will send us a list of what your goals are for the week. The following week you will report on your success in achieving your goals. Sometimes just knowing that you will be held accountable for your goals is enough to achieve them.

Are you interested in joining our free accountability group? If so send me an email to Kevin@newenglandb2bnetworking.com

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events