What Direction Are You Going In

Kevin Willett says side trips are nice, but you must stay the course in order to succeed

One of my challenges is that I loved to be challenged. I am always willing to take on new opportunities. I have learned that I must be careful in this area because I have to stay focused on my primary business if I expect it to grow.

I see a lot of my friends taking on side businesses simply because they want to make extra money. Now I totally respect that we must pay the bills but, you have to be careful about the impact your side business is having on your primary business. Look at your social media posts. Are you posting more about your side business than your primary business? I have friends that do this, and my concern is at some point people may not reach out to you because they don’t feel you will give them the level of service that they expect or need. They may feel you are concentrating on your side business more. Give some thoughts to finding a balance to make sure your side job is not costing you business on your primary job.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

When is the Best Time to Network?

Kevin Willett says keep the momentum going

My answer to this question may surprise you. I think you should network when you are busy. I find many people stop attending events when they get busy because they tell me they do not have time. When I ask them why they are so busy, they often tell me that its from meeting people at networking events or from referrals from attending events. If that is the case, why would you stop?

Now I understand you may have to be more selective about the events you attend, but you should continue to attend events to keep your pipeline active and avoid an eventual decrease in your business.

I see a lot of people only attend events when things slow down. The challenge with doing this is it takes time to build and rebuild those connections. It is super easy for people to forget about you when the don’t see you. That is why I believe you should network when you are busy.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

I Am Going to Ignore You and Hope You Go Away

Kevin Willett says you are never too busy for a quick phone call or email

One of the common frustrations I hear from my friends is that they meet people at events who say they are interested in learning more about them, and then never return their calls or emails. Please stop doing this. Please stop ghosting people.

I understand that sometimes your priorities change and if they have simply tell the person who is trying to contact you. On the other end, if you ask someone for a quote, you owe them as yes or a no answer. I have been in the situation where I have asked someone for a quote and found out the cost is more than I wanted to spend on the project. Please take the time to reach out to the person and tell them your thoughts on the pricing or that you cannot hire them at this time. Now I know that this can be super awkward, but the person will respect you for being honest. When you ignore them you are killing your brand. What is the chance they will ever refer you? I say it is less than zero, meaning not only will they not refer you, they will talk badly about you. Don’t let this happen. All it takes is a phone call or quick email.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Ups and Downs of Being an Entrepreneur

Kevin Willett says don’t let frustration get the best of you

Yesterday afternoon I was super cranky because I did not hit my goals for the month. When this happens, you need to pause and analyze why it happened, so that you can adjust your plan to grow your business. In some cases, you may not have hit your goals because you simply did not put in the work, and in other cases sometimes things happen that are beyond your control. You simply must analyze the situation, learn from it and move on. Same rules apply when you have a great month, analyze the situation, learn from it and move on. Do not let one bad month derail your business. You need to stay focused and work towards your goals.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Please Do Not Be Mad At Me

Kevin Willett says that in business as in life, compromise works for everyone.

I received an email this weekend from a person asking to meet me for coffee. When I told him that I could meet him in about six weeks, he emailed me back saying that if I didn’t want to meet him, I should just say so and not lie to him about my schedule being so full. I then made it worse and told him that if he wanted to talk sooner then we could schedule a video chat. Sadly, that just made it worse. His response was ‘what are you too important to meet me in person’?

Please understand that sometimes the people you want to meet with are super busy, and they are not trying to hurt your feelings by asking you if they can video chat with you instead.

Time management has become my biggest challenge. When I combine teaching with hosting twenty networking events, I often struggle with having time to do everything I need to.  Because of this I do have to think twice before I agree to drive more than 30 minutes to meet someone in person. Please understand that I am not trying to hurt your feelings, I am simply trying to grow my business. So rather than get upset about it, how about you offer to meet half way. That would be a big help and start off a business relationship on the right foot.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

I Just Hired Someone to Do That

Kevin Willett says to be respectful when meeting potential referral partners

One of the things that amazes me is how often people will meet someone at a networking event and proceed to tell them that they just used someone else who does what they do.

It happened last week. I had someone go on and on while talking to a realtor and a mortgage person about the great experience her child had purchasing a home and that she would recommend the realtor and mortgage person that her child used to everyone. Would you like to have been that realtor and mortgage rep listening to this lady tell you how great someone else in your field was?

Sadly, this happens all the time. Nobody wants to hear about how great their competition is. If you are doing this, please stop. When you tell the person how much you like their competition and how you refer everyone to them, the chance of them referring anyone to you is low.  Don’t waste their time or yours if you are not open to new business relationships. More importantly, don’t insult them.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

It Is Time to Leave Your Tribe

Kevin Willett says expanding your affiliations increases the reach of you business

I meet a lot of people who only belong to one networking group. When I ask them why they haven’t tried other groups, they usually say things like “I feel safe where I am”, or “I am comfortable there”. That is OK, but I think you are missing a chance to grow as a person and as an entrepreneur.

I see people join groups based on gender, religion and education, and I do think that makes sense and that it is a good starting point. However, you must ask yourself, is the group providing you with enough business to reach your goals, if not then it is time to leave your tribe.

I was speaking to a friend last week that is very involved in his school’s alumni group because he knows everyone, and he enjoys the pride of being a member. However, the more we spoke the more he admitted that he wasn’t getting the quality or quantity of referrals he needed.

There is nothing wrong with joining groups because your share a bond with the members but focusing your efforts on those groups may be holding back your growth.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How Much Is Too Much

Kevin Willett says helpful/educational posts are better than a sales pitch.

I had coffee with a friend last week and she asked me my opinion about promoting her business on her personal Facebook page. She was concerned about upsetting her family and friends by posting too often about her business.

I have a few thoughts on this subject. First, please understand that your friends and family do not see every one of your posts unless they go on your wall and read them. Secondly, I think it is always about adding value and educating people. My friend sells skin care products. If she does a FB post saying ‘hey if you suffer from dry skin in the cold weather, you should consider using these types of products’, to me she is sharing knowledge that can help me and I do not see anything wrong with that.

I am not a fan of people sharing posts saying that their upline has challenged them to find 4 people to host parties this month. I am also not a fan of posting the same message on your wall every day that basically says buy my stuff or use my services. These posts are not helpful to the reader.

I just believe it is more effective to educate people about your goods or services before you try to sell to them.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Do Not Keep Score

Kevin Willett says communication is key when trying to build new business relationships

One of the common challenges I see with networking is that people tend to keep score. I hear people say, “I gave that guy three referrals and he has never given me one back”. If you are keeping score, please stop. Networking does not always work that way. I have been running Friends of Kevin for eleven years and there are many types of businesses that people have never asked me about. I also find that referrals can come in bunches. The person that you sent the referral to might not come across a referral for you right away, so please be patient.

I met with a friend recently and when we spoke about referrals, he said his goal is to find the best person for the job, whether the person ever sent him a referral or not. I simply love his approach.

We are all trying to build referral sources to grow our businesses. The key to this goal is to communicate and be honest. I see people try to build relationships by sending referrals. Then they become upset when they do not receive any in return. My question is always the same, did you ask them if they were open to exchanging referrals? Some people are happy with their existing relationships and are not open to adding new people. So please take the time to ask. As always communication is the key.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Do It Anyway

Kevin Willett says the more you challenge yourself to do the easier it becomes

I was speaking to a woman at my networking event and I told her that I think Facebook live would be amazing for her business. She smiled and said “yes, it is part of my marketing plan going forward”. I smiled and asked “how long has it been part of your plan? Why don’t you do your first Facebook live tomorrow?” That did not go over well at all. She said she is not comfortable doing it. I asked if I could tell her a secret? The secret is most people are not comfortable doing it, but we do it anyway. You cannot let that fear stop you from doing what you need to do to grow your business. It really does get easier the more you do it. I remember the first time I did it, I was scared! Now I don’t even think about it. I do it because it helps me grow my business. Each time I post a video I am having new people connect with me who are interested in what I do and in coming to events.

I am challenging people to do one Facebook live video this week. Stop over thinking it. If you say or do something that you don’t like, simply delete the video. It is really that easy.

Some of my friends would rather blog than record a video. If you are blogging, why not add video content to your blog to see if it increases the views of your posts?

I have friends tell me that they don’t watch Facebook live. That’s ok but it’s not about you it’s about your clients and future clients and what they like.

Be sure to tag me on your first Facebook live post so that I can check it out.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events